Senior Data Analyst (Audience Strategy)

ABOUT USWe are a fast-growing, close-knit, dynamic, and successful Digital Services Company that specializes in providing support to large multinational companies for SEO, Product & Web Content Management, Social Media Management, Performance Marketing, E-Commerce Management, CRM & E-Mail Marketing Automation, DX & Development, Data Management & Analytics, Project Management, Digital Consultancy, and Recruitment.As a multinational Dutch company, we have offices in Amsterdam, Istanbul, Lisbon, Kuala Lumpur, Bogota & Portland. With our exceptionally talented & diverse team, and our A+ client portfolio, the world is our oyster!We are currently looking for a Senior Data Analyst (Strategy) to join our team in Türkiye. The working hours for this role is in Pacific time. ResponsibilitiesDesign and manage audience segmentation strategies aligned with customer journeys and campaign objectives.Collaborate with marketing, CRM, and paid media teams to define audience needs for personalization and targeting.Translate marketing briefs into segmentation logic using behavioral, transactional, and CRM data.Define audience use cases across channels including email, paid media, on-site personalization, and app messaging.Support experimentation strategies through strategic audience design (e.g., test vs. control groups).Provide audience strategy documentation including target logic, expected reach, and overlap/suppression analysis.Work with analytics and measurement teams to assess campaign performance by segment and lifecycle stage.Align with data and MarTech teams on available data inputs and platform capabilities to enable strategic delivery.Maintain awareness of industry trends in personalization, audience design, and privacy regulations (e.g., GDPR, CCPA).Qualifications5+ years of experience in audience strategy, CRM targeting, or digital campaign planning.Strong understanding of digital customer journeys and lifecycle marketing strategies.Familiarity with marketing analytics tools (e.g., GA4, Adobe Analytics) and CDPs (e.g., Adobe RT-CDP, Segment).Familiarity with data visualization tools (e.g., Tableau, DOMO)Experience partnering with marketing, CRM, or paid media teams to design personalized audience strategies.Proficiency in SQL or similar tools to support analysis and audience logic validation.Experience interpreting marketing goals and translating them into audience design and segmentation logic.Familiarity with A/B testing, holdout methodology, and other campaign measurement frameworks.Background in B2C sectors such as retail, eCommerce, or subscription services preferred.WHAT WE OFFERRemote Work Model💻: We continue to prioritize flexibility, boost productivity, and support a balanced work-life environment for our employees! To further strengthen our collaboration, we’re introducing two office days a month for our employees based in İstanbul.Meal Allowance🍔: We provide a meal card of 300 TRY per working day.Private Health Insurance🩺: We provide a private health insurance from Allianz.Private Pension Plan💰: Pension payment to support your retirement benefits.Birthday Time Off🎂: A half-day off is granted on birthdays.Additional Annual Leave Days on the 1st year🎉: 7.5 additional leave days effective start date in NMQ empowers our employees to balance their work and personal lives seamlessly.Mental Health & Support💆🏻 ♀️: Free company subscription to our mental health & support partner ‘’Openup’’.Referral Program👫🏻: Our referral program ‘’Friends2Work’’ encourages our employees to refer their friends followed by a cash award once they are hired.Self-Improvement💪🏻: Access to numerous online courses and training in our own in-house training platform NMQ Academy & access to our exclusive Mentorship Program provided by our brilliant senior peers.Team Environment👑: We give you to opportunity to work with global brands together with a fun, diverse, and dynamic team and become a part of a global success story!If you are interested in joining our team, please apply with your CV in English.By applying to this job advertisement, you accept that you have shared your personal data within the scope of the clarification text we have provided at www.nmqdigital.comNMQ Digital is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.Don't be discouraged if you feel that you don’t fully meet every single one of the requirements for a particular role, there is always room for growth in NMQ!