Senior Digital Analyst

At MECCA, our strategic priority is on innovation and digital acceleration to enable the best possible shopping experience for our customers. As we pivot towards becoming a digital-first business, we are looking for a Senior Digital Analyst at the top of their discipline to help us develop new and more agile ways of working as we become leaders in digital innovation.The Role You Could PlayThe Senior Digital Analyst plays a pivotal role in shaping MECCA’s digital performance insights and strategy. Combining deep technical expertise with strong business acumen, this role leads the delivery of actionable insights, advanced analytics, and data storytelling that elevate MECCA’s digital and omnichannel customer experiences.As a senior member of the Digital Analytics team, you will champion best-practice measurement, experimentation, and insight generation across our web, app, and marketing platforms. You will partner closely with digital product, eCommerce, marketing, technology, and data teams to ensure our digital ecosystem is effectively tracked, understood, and continuously optimised.This role balances hands-on technical analysis with strategic influence with mentoring associate analysts, uplifting data maturity, and ensuring MECCA continues to make informed, customer-led decisions through high-quality digital data.Your key responsibilities will include:Deliver actionable insights to enhance customer experience, engagement, and conversion across MECCA’s digital platforms.Lead deep-dive analysis of customer behaviour, product performance, and campaign results using GA4, BigQuery, and Snowflake.Champion data storytelling, translating complex analytics into clear business recommendations.Partner with Digital Product, eCommerce, and Marketing teams to evaluate initiatives, define success metrics, and measure impact.Evolve MECCA’s digital measurement framework, ensuring robust tagging, QA, and data governance across all digital properties.Design and maintain advanced dashboards and automated reports in Tableau and Looker Studio to enable self-service analytics.Support experimentation and optimisation through A/B testing, statistical analysis, and post-test insights.Act as a digital analytics subject matter expert, mentoring team members and driving best practices across MECCA’s data community.What You Will BringYou’re a data-driven storyteller with advanced expertise across digital analytics tools like GA4, BigQuery, Snowflake, and GTM, and strong proficiency in SQL for data manipulation and modelling. You know how to bring numbers to life - transforming complex datasets into meaningful insights and clear, actionable narratives. With deep experience developing dashboards in Tableau and Looker Studio, you create visualisations that drive smarter decisions across teams. Highly organised and detail-oriented, you thrive in agile, cross-functional environments, balancing multiple priorities with ease. A proactive problem-solver with exceptional communication skills, you’re curious about emerging technologies and always looking for ways to optimise, innovate, and elevate MECCA’s digital experience.Our ideal candidate will also have:4+ years’ experience in digital or data analytics, with a strong focus on web, app, and marketing performanceDemonstrated experience developing digital measurement frameworks and implementing analytics solutionsStrong experience with SQL and cloud-based analytics environments (Snowflake, BigQuery)Proven ability to influence senior stakeholders through data-driven recommendationsExperience in omnichannel retail or e-commerce environments - highly regardedA bachelor’s degree in a quantitative discipline (Analytics, Statistics, Computer Science, Economics, or related)Your Life At MECCA Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way! Some of our other team member benefits include:  Professional development programs and first-class digitised learning offering   Health and well-being initiatives  Reward and recognition programs  Access to bonus and incentive programs   Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policyBenefits are subject to company policy, as updated from time to time. There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.  To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca and for all current opportunities, visit www.mecca.com.au/careers