Senior Digital Marketing Manager

Ciklum is looking for a Senior Digital Marketing Manager to join our team full-time in Bulgaria.We are a custom product engineering company that supports both multinational organizations and scaling startups to solve their most complex business challenges. With a global team of over 4,000 highly skilled developers, consultants, analysts and product owners, we engineer technology that redefines industries and shapes the way people live.About the role:As a Senior Digital Marketing Manager, become a part of a cross-functional development team, engineering experiences of tomorrow.Responsibilities:1. Performance Marketing & PPC Management (Capture Demand)Strategy & Execution: Develop, execute, and manage high-performing paid media campaigns (PPC/SEM, Paid Social, Display, Retargeting) across platforms like Google Ads, LinkedIn, and others, aligning closely with target accounts and service offeringsBudget Ownership: Manage a significant digital advertising budget, ensuring maximum ROI and optimal Cost Per Acquisition (CPA) by consistently testing and optimizing campaign elementsReporting: Establish and maintain clear reporting on PPC performance, demonstrating a direct line of sight from ad spend to Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and pipeline generation2. Demand Generation & ABM (Create Demand)Integrated Campaigns: Design and orchestrate end-to-end, multi-channel Demand Generation and ABM programs (1:1, 1:few, 1:many) that target keyverticals, personas, and high-value accountsSales Alignment: Collaborate closely with Sales and the Demand Gen Assoc. Director to define target accounts, develop personalized campaign content/messaging, and ensure seamless lead handoff and follow-up processesСontent Collaboration: Partner with the Content team to ensure high-impact, conversion-focused assets (e.g., case studies, whitepapers, webinars) are utilized effectively in digital campaigns3. Measurement, Analytics & ReportingMetrics Ownership: Be accountable for key performance indicators (KPIs) tied to pipeline value, pipeline velocity, and marketing-attributable revenueAttribution: Ensure accurate tracking and multi-touch attribution for all digital channels, providing transparency on how digital efforts contribute to the sales pipeline and revenue targetsReporting to Leadership: Regularly present performance analysis, insights, and recommendations to the Head of Marketing and cross-functional stakeholdersRequirements:7+ years of progressive experience in B2B Digital Marketing, Demand Generation, or Growth Marketing, preferably within the IT Services, Technology, or Enterprise SaaS spaceEssential: experience in the B2B services industryProven track record of building and scaling digital programs (PPC, ABM) that directly resulted in measurable pipeline and revenue growthExpert-level, hands-on experience managing Google Ads, LinkedIn Campaign Manager, and other leading paid media platformsDeep proficiency with Marketing Automation (e.g. HubSpot) and CRM systems (e.g. Salesforce)Strong understanding and experience with CRO methodologies, web analytics, and running structured A/B testing programsExceptional analytical skills with a data-first approach, able to translate complex data into clear, strategic marketing decisionsExcellent communication and cross-functional collaboration skills, with the ability to influence and align stakeholders across Marketing, Sales, and Service Line TeamsWhat`s in it for you?Strong community: Work alongside top professionals in a friendly, open-door environmentFast-paced & agile environment: Be part of a dynamic, fast-moving organization that champions efficiency and innovation.Global exposure: Collaborate with international, cross-functional teams and contribute to large-scale initiatives.Tailored learning: Boost your skills with internal events (meetups, conferences, workshops), Udemy access, language courses, and company-paid certifications.Flexibility: Enjoy radical flexibility – work remotely or from an office, your choiceCare: We’ve got you covered with company-paid medical insurance, mental health support, and financial & legal consultationsAbout us:At Ciklum, we are always exploring innovations, empowering each other to achieve more, and engineering solutions that matter. With us, you’ll work with cutting-edge technologies, contribute to impactful projects, and be part of a One Team culture that values collaboration and progress.Since expanding to Bulgaria in 2022, we’ve been building a fast-growing team that thrives on learning, collaboration, and innovation. Join us on this exciting journey and help shape the future of our delivery center.Want to learn more about us? Follow us on Instagram, Facebook, LinkedIn.Explore, empower, engineer with Ciklum!Interested already? We would love to get to know you! Submit your application. We can’t wait to see you at Ciklum.