Senior Digital Marketing Specialist

Mô tả công việcDevelop and manage digital marketing acquisition campaigns.Plan and control the budget of all digital marketing acquisition initiatives.Design and implement customer acquisition strategies including:Competitive assessmentsTesting strategyCreative positioningIntegration with partner digital channelsReporting analysisUtilizing emerging channels (e.g., Programmatic Display, PPC, Video, Social Media).Continuously optimize campaigns via paid search and digital media channels.Stay up-to-date with new technologies to keep the company at the forefront of digital marketing trends.Evaluate customer research to track trends, market conditions, and competitor insights.Yêu cầu công việcEducationUniversity degree in Business Administration, Marketing, Digital Marketing, or CommerceExperienceMinimum 2 years of experience in a digital performance agency or financial/banking organizationSkillsFluent in English and native in VietnameseStrategic thinking and digital optimization capabilitiesExcellent communication skills, both written and verbalStrong skills in marketing, branding, social media marketing, and campaign analyticsPassionate about brand building and creativityDisciplined in planning, execution, and follow-up to drive resultsStrong aptitude in sales, business development, and customer relationship management.