Bureau International Africain de Tunisie

Senior Email Marketing Specialist โ€“ Marketing Operations

Posted: 4 days ago
mid

Job Description

๐Ÿ“ข We Are #Hiring ๐Ÿ“ข ๐ŸŒŸ Nous #recrutons ! ๐ŸŒŸ๐‘ฉ๐‘ฐ๐‘จ๐‘ป ๐‘น๐‘ฏ ๐‘ช๐’๐’๐’”๐’–๐’๐’•๐’Š๐’๐’ˆ is recruiting for one of its customers:๐Ÿ” ๐’๐ž๐ง๐ข๐จ๐ซ ๐„๐ฆ๐š๐ข๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐’๐ฉ๐ž๐œ๐ข๐š๐ฅ๐ข๐ฌ๐ญ โ€“ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ข๐จ๐ง๐ฌย ๐˜๐จ๐ฎ๐ซ ๐‘๐จ๐ฅ๐ž:ย As Email Marketing Specialist, you will ensure email becomes a high-performing, fully optimized growth channel. Youโ€™ll work closely with the Brand Marketing Managers to design, launch, and continuously improve campaigns โ€” from large-scale newsletters and webinar invitations to highly targeted product-line emails.You will industrialize and streamline email operations, creating reusable templates and automated workflows that enable rapid, flawless execution at scale.Your goal is to maximize engagement, ensure consistent brand experience, and drive measurable results across markets.๐Ÿ“‹๐–๐ก๐š๐ญ ๐˜๐จ๐ฎ ๐–๐ข๐ฅ๐ฅ ๐ƒ๐จ:๐Ÿ’ Partner with Global Marketing and Sales teams to build and optimize campaigns such as: ๐Ÿ”ธ Webinars and seminar invitations. ๐Ÿ”ธ Newsletters. ๐Ÿ”ธ One-shot promotional emails. ๐Ÿ”ธ Targeted product-line campaigns.๐Ÿ’  Manage end-to-end campaign execution in Pardot: build, test, launch, monitor, and optimize.๐Ÿ’  Develop and manage drip campaigns, nurture flows, and automated programs aligned with the buyer journey.๐Ÿ’  Create and maintain responsive email templates and landing pages, ensuring flawless rendering across devices.๐Ÿ’ Monitor deliverability and ensure compliance with GDPR, CAN-SPAM, and best practices.๐Ÿ’ Track, analyze, and report on email performance metrics; recommend improvements for continuous optimization.๐Ÿ’  Act as the subject-matter expert for email marketing across the Marketing teams.๐Ÿ’ Continuously improve processes and workflows to increase efficiency, speed, and quality of email marketing operations.ย ๐ŸŽ“๐๐ซ๐จ๐Ÿ๐ข๐ฅ๐ž:ย ๐Ÿ’ Proven experience (3โ€“5+ years) in B2B email marketing and campaign management.๐Ÿ’ Strong command of English; French is a plus.๐Ÿ’  Strong expertise with Pardot (or other marketing automation platforms) and CRM systems (Salesforce preferred). ๐Ÿ’  Technical proficiency in HTML/CSS for email design and troubleshooting.๐Ÿ’  Demonstrated ability to run and optimize automation flows, A/B tests, and segmented campaigns.๐Ÿ’  Experience implementing list hygiene practices, bounce management, and verification processes to maximize deliverability and lead quality.๐Ÿ’  Solid understanding of deliverability, compliance, and data privacy standards.๐Ÿ’  Analytical mindset with ability to transform metrics into actionable insights.ย ๐Ÿ‘‰ If you are ready to take on this exciting challenge, please send your CV to:๐Ÿ“ฉ s.guerfel@biat-training.com

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