Senior Employer Brand Specialist (iGaming) / VBET

About the RoleWe are looking for a creative, data-driven Employer Brand Specialist to define, articulate, and amplify our unique employee value proposition (EVP) globally, with a strong focus on attracting top talent in the competitive iGaming and Tech sectors.You will be instrumental in developing authentic narratives across all external and internal channels, translating our culture into compelling content that drives candidate engagement and significantly boosts our recruitment pipeline quality.This role requires a strategic thinker who is comfortable with both high-level strategy and hands-on content creation.📍Location: Fully Remote (with preference for CET/EET time zones)📌 Key Responsibilities:Strategy & EVP DevelopmentBrand Strategy: Partner with HR and Marketing leadership to define, document, and localize our Employee Value Proposition (EVP), ensuring it accurately reflects our culture, benefits, and growth opportunitiesContent Roadmap: Develop and manage a strategic employer brand content calendar and roadmap across all channels (social media, career site, employer review platforms, internal communication)Launch Campaigns: Design and execute targeted employer branding campaigns for critical, hard-to-fill roles (e.g., Senior Engineers, Product Managers) and new market entriesContent Creation & Channel ManagementDigital Presence: Own and manage the content, messaging, and visual identity of our Career Page, LinkedIn, Glassdoor, and other employer review platformsStorytelling: Create compelling, authentic multimedia content, including employee spotlights, day-in-the-life videos, team success stories, and leadership featuresVisual Assets: Collaborate with the Design team to ensure all employer brand collateral (presentations, banners, swag) is high-quality, on-brand, and reflects our workplace cultureInternal Advocacy: Develop initiatives to turn current employees into active brand ambassadors, leveraging internal voices for external contentMeasurement & InsightsMetric Tracking: Track and analyze key employer brand metrics, including candidate sentiment, Glassdoor ratings, social engagement rates, career site traffic, and sourcing channel qualityFeedback Loop: Use data and candidate/employee feedback to continuously refine the EVP and content strategy, ensuring maximum ROI on branding effortsCompliance: Ensure all external communication and content strictly adheres to iGaming advertising regulations and local labor compliance standards✅ Ideal Candidate Profile:Minimum 5+ years of experience focused specifically on Employer Branding, Content Marketing, or Communications within a fast-paced, high-growth tech or regulated industryProven experience in developing and implementing an EVP and content strategy from concept through executionExceptional skills in copywriting, storytelling, and digital content creation across various formats (video, short-form posts, articles)Highly proficient in managing and optimizing employer review platforms (Glassdoor, DOU) and professional social media channels (e.g., LinkedIn)Strong analytical ability to translate engagement data and candidate feedback into actionable brand improvementsC1 level of English Proficiency💡 Nite to Have:Direct experience in the iGaming or highly regulated industry, providing familiarity with compliance challenges beyond standard commercial rolesIf you're energized by complexity and not afraid of a true challenge, this opportunity is for you