Senior Executive, Digital Marketing (Ecommerce)

WE TAKE YOU ABOVE BEYONDTake your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.Job ResponsibilitiesCampaign Planning and PersonalizationPlanning and executing cross-channel campaigns based on the overall strategy to acquire new visitors, engage them with relevant content and convert them. Channels include paid search, programmatic display, paid social, email and strategic 3rd party partnersCoordinating campaign launch to ensure timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, content team etc.)Developing user journey framework to create the appropriate cross-channel digital strategies throughout the digital ecosystem with appropriate messaging and audience segments based on user interest and engagement to better communicate to our target audience and drive conversionsProposing relevant audience segments from our first party data to be used for campaign targetingCollaborating with relevant stakeholders to ensure digital and offline touchpoints adhere to best practices while maintaining good experience across the consumer journeyDriving test & learn initiatives to deliver personalized experiences that eventually translate into conversion and revenueConducting research on audiences, best practices, competitors, latest marketing technologies etc. to inform campaign direction to drive engagement and conversionsWorking with external agencies to execute, manage, optimize, report and analyze campaigns to ensure seamless execution leading to optimized performancePerformance MarketingSupporting initiatives on traffic acquisition to company website and other relevant MBS properties to drive conversions and other campaign related targets across all business units in all key markets while keeping an eye on cost efficienciesOptimizing conversion rates and KPIs through data driven performance marketingSupporting test & learn initiatives for creatives and media strategies / approaches to further improve messaging and deliveryEnsuring seamless end-to-end consumer journey to drive quicker decision making and conversionsAnalyticsCoordinating and supporting regular reporting and channel performance analysisAnalyzing the results and effectiveness of campaigns to identify insights that can improve future campaign performanceIdentifying various data sources and extracting these information for analysis to put together consolidated findings for further optimizationsEnsuring best practices in tagging to effectively track campaign performanceAssist in website tagging as it relates to campaign setup and tracking maintenance as neededJob RequirementsEducation & CertificationBachelor’s Degree in Marketing or other related fieldExperienceMinimum 3 years in a digital marketing role supporting search, programmatic display, social, email etc. (solid marketing background with strong digital understanding and experience may be considered)Other PrerequisitesSolid grasp of digital marketing concepts, strategies, and best practices, with a strong understanding of the evolving online landscapeStrong analytical skills with the ability to deliver actionable recommendations through data analysis to influence business decisions and strategiesAbility to troubleshoot and problem solve in a fast-paced environmentExceptional attention to detail, paired with strong organizational skills and the ability to manage multiple priorities effectivelyStrong project and stakeholder management skills, ensuring alignment across teams and timely execution of initiativesExcellent communication skills, both verbal and written, with the ability to convey digital best practices to stakeholders and partners to drive the broader marketing strategies and initiativesProficiency in web analytics and reporting tools such as Google Analytics (or similar) is a strong advantage, enabling data-driven decision-making and performance optimizationPassion for technology and its application in digital marketing – particularly in driving efficiencies, enhancing campaign performance and delivering seamless customer experiencesDemonstrate passion for and engagement with museums, attractions and entertainment-related experiences – viewed through the lens of how these elements support the overall Resort’s overarching objectives and drive business performance, is highly valuedMarina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.