Senior Growth Executive (Performance & Product Marketing)

About the RoleWe’re redefining how people access financial investment and consumer finance products — making them simpler, more meaningful, and part of everyday life.As part of the Growth team, you’ll be at the core of how we connect with customers — driving acquisition, retention, and engagement through data, creativity, and deep understanding of user needs.We’re not just marketers. We bring the right product to the right customer, help them experience real value, and turn that experience into lasting habits.KEY RESPONSIBILITIES:1. Growth & Performance CampaignsPlan, execute, and optimize multi-channel growth campaigns across Meta, Google, TikTok, and in-app platforms.Continuously experiment with targeting, creatives, and landing experiences to drive CAC-efficient growth.Partner with BI and Data teams to monitor key metrics (CTR, CR, CPI, LTV, ROAS).2. Product Marketing & Go-to-Market (GTM)Translate product features into value propositions that speak to user pain points.Support go-to-market planning for new features: audience definition, messaging, and launch tracking.Ensure product stories are consistent across channels and lifecycle touchpoints.3. Funnel Optimization & InsightsAnalyze user journeys to identify friction points and conversion levers.Run A/B tests across creatives, onboarding flows, and retention loops.Share actionable insights that inform future product or campaign iterations.4. Cross-Functional CollaborationWork closely with Product, Design, and Growth teams to turn insights into scalable initiatives.Support in building dashboards and periodic reports to evaluate campaign and funnel health. QUALIFICATIONS:Must-have3+ years of experience in performance or product marketing for consumer tech, fintech, or app-based businesses.Hands-on experience running paid campaigns (Meta, Google, TikTok, or DSPs).Solid understanding of key growth metrics: CAC, LTV, ROAS, CTR, CR, Retention.Analytical mindset — comfortable using data tools or dashboards to derive insights.Strong communication skills — able to translate data and product stories into clear growth actions.Ownership and bias-to-action: you don’t wait for perfect data to test a good idea.Nice-to-haveExperience working with SQL, GA4, or MMP tools (Adjust, AppsFlyer).Experience in funnel analysis or CRM automation (App Push, Zalo OA, Email).Background in fintech, gaming, or consumer tech startups. Why This Role MattersYou are the growth engine — connecting marketing creativity with product impact.Every insight, campaign, and test you run helps the team understand what truly drives user behavior.Your work turns acquisition into activation, and activation into long-term retention.