Senior Loyalty Marketing Manager

Finnair is a diverse community of professionals who work ambitiously with a big heart and commitment. A strong safety culture is our priority and at the core of our everyday work, never taking it for granted. We are committed to doing our share in solving the climate challenge by determinedly following our science-based pathway to decarbonize our operations. We find meaning in our purpose: to enrich lives by bridging the world, and our identity and service mindset stems from our iconic brand’s Nordic heritage. Our values – Commitment to care, Working Together, Simplicity and Courage – guide us in everything we do.In the Marketing team, our mission is to inspire our customers with marketing that is data-driven, customer-focused, and meaningful. Marketing provides value to Finnair in several ways; by driving growth, building brand awareness and preference and increasing engagement. Finnair Plus is Finland's leading loyalty program with over five million members. We are now looking for aSENIOR LOYALTY MARKETING MANAGERto drive impactful loyalty marketing in line with Finnair’s business objectives.As Senior Loyalty Marketing Manager, you will be responsible for planning and executing our Finnair Plus marketing activities end to end. Loyalty and customer engagement are at the core of Finnair’s strategy, and we’re looking for a marketing professional with strong experience in loyalty marketing and partnerships.You have a commercial mindset and a passion for delivering measurable results. You bring solid experience in digital and data-driven marketing, and you know how to turn customer insights into effective actions.In this role, you will work closely with several internal stakeholders across the organization, especially with the Finnair Loyalty team, as well as with external partners.The position is based in Finland and includes occasional travel.In This Role You WillBe responsible for executing Finnair's strategy for Finnair Plus within marketing.Plan and execute data-driven loyalty marketing activities across owned and paid channels to support strategic loyalty objectives (Finnair Plus member growth & engagement, partnership revenue growth). Promote the ways to collect and use Finnair´s loyalty currency Avios.Develop targeted and personalized loyalty marketing across the customer journey in close collaboration with the Loyalty team. Manage loyalty marketing partnerships and co-marketing activities with key partners.Ensure consistent messaging and positioning of the Finnair Plus across all touchpoints.Manage the loyalty marketing budget and ensure cost-efficient execution. Collaborate closely with the Finnair Loyalty team to align marketing activities with loyalty priorities and targets. Work cross-functionally with key internal stakeholders (Loyalty, Brand, Content and Digital teams) to align loyalty marketing with overall business goals. Partner with media and creative agencies to deliver high-quality, measurable results. Monitor and analyse loyalty campaign performance and identify opportunities for continuous improvement. Our ExpectationsOver 5 years of experience in a loyalty marketing or customer engagement role.Experience in marketing large-scale consumer loyalty programs in travel, retail, or financial services is considered an advantage.Solid experience in partnership marketing and customer relationship development.Strong background in marketing, with proven experience in campaign management, digital marketing, and e-commerce.Experience in collaborating with creative teams to ensure brand consistency and relevant messaging for loyalty members.Ability to adapt to a fast-paced and dynamic environment.Excellent organizational skills with the ability to manage multiple projects and stakeholders simultaneously. Proactive and result-oriented mindset and negotiation skills. Strong English language skills, both spoken and written. Master´s or Bachelor´s degree in a relevant field, such as marketing, business, or commerce. Working At FinnairWe offer you an exciting opportunity to work in the fast-changing aviation and international travel industry in a culture that drives and enables professional development and continuous improvement.We are happy to enable our employees to enrich their lives and fulfill their travel dreams by offering a wide leisure travel benefit. We also support the health and wellbeing of our employees through our own Sickness Fund insurance benefit, Epassi (sport, culture, wellbeing and commuting benefit), gyms around the Finnair campus and activities organized by our hobby clubs.  If you want to work with a top-level marketing team in an international environment, please send your application with your cover letter, CV, and salary expectation no later than Sunday, 23 November 2025. We may start going through the applications already during the application period. Please note that the hiring process includes a pre-employment security clearance and a drug test.Should You Have Any Questions, Please Contact Karita Taura (Head Of Marketing) By Phone +358 50 595 2148 During The Specified Hour Provided BelowThursday, 13 November between 2-3pm EET (UTC+2)Please note that we do not process applications submitted via email.Our people are key to our success and the foundation that makes Finnair unique. We are committed to creating a safe work environment where all our people can thrive and succeed. We cherish diversity and strive to employ people with different backgrounds and experiences, to bring together multiple views to foster our business success.  According to our employee survey, respecting diversity is at a high level in our work community. You are welcome to join Finnair as your authentic self.