Senior Manager, Lifecycle Marketing

Over the past 30 years, we’ve grown from humble beginnings with a single computer to a global technology company (ASX-300 listed company, JIN). Partnering with over 15,000 good causes worldwide and helping raise more than $260 million last financial year. Innovation isn’t just part of what we do; it’s who we are.We develop cutting-edge solutions empowering our lottery and not-for-profit partners to raise funds for their vital causes. We believe in fostering an environment where talented people can innovate, grow, and have fun. What will you be doing?As the Senior Manager, Lifecycle Marketing at Jumbo Interactive, you will lead customer marketing strategy for Oz Lotteries - Australia’s largest online reseller of official lottery tickets, with close to 1 million active players in the last 12 months. This is a high-impact, customer-focused role where you’ll shape how players experience our brand from their very first interaction through to long-term loyalty.You will lead the development and execution of our customer lifecycle strategy, driving activation, engagement, and retention across multiple channels. You will oversee the design and delivery of personalised, data-driven marketing campaigns using the Braze platform, ensuring seamless integration and optimisation to maximise customer lifetime value.In this strategic leadership role, you will collaborate closely with cross-functional teams including Acquisition, Brand & Loyalty, and Insights to create a cohesive and compliant customer experience. Your expertise will guide the team in translating business goals into measurable marketing initiatives that fuel sustainable growth and deepen player relationships. What Your Day-to-Day Will Look LikeLead the Lifecycle Marketing team, overseeing strategy and execution across Email, SMS, and Push channelsDevelop and implement customer lifecycle strategies that drive activation, engagement, retention, and growthManage and optimise the Braze marketing automation platform to ensure seamless campaign delivery and scalabilityDefine and enforce contact governance to balance communication frequency and maximise customer lifetime valueCollaborate with cross-functional teams including Acquisition, Brand & Loyalty, and Insights to align marketing effortsUse customer data and segmentation to deliver personalised, targeted messaging at scaleMonitor campaign performance and lead continuous improvement through data-driven experimentationEnsure all lifecycle marketing activities comply with privacy, spam, and data regulationsProvide regular reporting and insights to senior leadership on campaign outcomes and key performance metricsFoster a culture of disciplined execution by embedding clear workflows and process controls within the teamBuild and maintain strong relationships with internal and external partners to maximise marketing impactMentor and support team members to develop their skills and advance their careers within the organisation What You’ll Be Able to Bring to the RoleDemonstrated hands-on experience in lifecycle marketing, with a strong track record of driving customer activation, engagement, and retentionExpert proficiency in Braze marketing automation platform, with the ability to manage, optimise, and scale multi-channel campaigns across Email, SMS, and PushDeep understanding of customer lifecycle strategies, segmentation, personalisation, and data-driven marketingProven strategic and tactical thinker capable of translating business goals into measurable marketing plans and KPIsStrong process orientation with experience implementing structured workflows and leading teams through changeExcellent leadership skills, including mentoring, coaching, and fostering collaboration across cross-functional teamsSolid knowledge of data privacy, spam, and compliance regulations relevant to marketing communications in AustraliaExceptional communication skills, both written and verbal, with the ability to present insights and influence stakeholders at all levelsStrong relationship management and negotiation skills to build and maintain productive partnershipsHighly organised with excellent time management and the ability to prioritise competing demands effectively Salary Banding: $160,000 - $180,000 + Super Our Ways of WorkingAt Jumbo, we value balance and flexibility. Based in Brisbane and working out of our Head Office, our hybrid working model combines in-office collaboration (three days per week) with WFH work (two days per week). We also offer flexible working hours, with core collaboration times from 10 AM to 2 PM, allowing you to design a schedule that suits your life. Why Join Jumbo?Find Your Freedom - https://bit.ly/JumbointeractiveAt Jumbo, our team thrives because we invest in our people. Here’s what you can expect from us;A short-term incentive program that rewards your contributions, dependent on company performance.Access to our Employee Assistance Program, providing counselling and coaching.Award-winning talent management programs for career growth and skill-building.On-site chefs (Brisbane) offering fresh, gourmet lunches daily and breakfast twice a week.The freedom to work from almost anywhere in the world for up to 120 days a year.A social culture, with activities like lunchtime chess, corporate games, soccer, Friday socials, and events celebrating diversity and inclusion.Generous parental leave: 14 weeks of paid leave for primary carers and 4 weeks for partners.Candidates who are offered a position will be required to complete pre-employment checks through our partner, Checkmate. We are a 2025 Circle Back Initiative Gold Employer – we commit to respond to every applicant.