Senior Manager Web & App Analytics

General PurposeAs a Senior Manager Web & App Analytics at adidas EU eCom you are responsible for making the most out of the digital storefronts of one of the biggest players in the industry. You will be primarily supporting CX, digital merchandising and digital activation teams through reporting products, KPI steering, insights and measurement. You and your team will be working a variety of analytical tools and databases to generate insights that help adidas understand how our consumers behave on our app and .com and what optimizations we can make to their experience.Are you a visionary leader who gets excited by the challenge of driving growth through data analytics? Are you always searching for ways to improve consumer experience? Then we are looking for you!You will lead a small team and drive complex analytical projects, using both descriptive and advanced analytics. Your team plays a vital role in enabling the understanding of business trends that support a variety of different business questions such as: how our ecommerce web pages can lead consumers on a journey that maximizes their spend with us, how can we launch new products successfully, why do shopping journeys break and what can we do to fix it?YOU GOT THIS and we are excited to be part of your journey.InsightsMain Team Responsibilities:Conduct deep dives into business problems and areas of underperformanceIdentify opportunities to service our consumers better through our .com and app experienceConnect the dots between business tactics, other functional area insights and your team’s insightsGenerate hypothesis for A/B tests and work with business on actions from insightsMeasurementBe the functional expert in KPIs to measure our conversion funnel for EU ecommerceLead Forecasting for different areas of the eCom formula, based on business plansAct as main business consultant for testing methodologiesSupport with sizing opportunities to drive business growthReports & DashboardsBuild and maintain self-service data tools in Power BI, Adobe Analytics and AmplitudeManage roadmaps and backlogs for development and enhancementsBuild tools to best practicesEnsure reporting reliability of eCom formula and conversion funnel KPIsAdvanced Analytics & InnovationUse advanced statistical techniques to uncover trends in browsing behaviour not visible through descriptive insightsPioneer usage of advanced analytics to support every-day decision makingStay updated on latest industry, tooling and global developments in web analyticsTeam LeadershipOversee development and work-load of 3 direct reportsManage and plan priorities with business stakeholdersDrive successful delivery of analytical projects end-to-endRole-model holistic thinking by connecting insights with other domains such as consumer and marketing analyticsKey RelationshipsEU e-commerce teams (CX / Digital Visual Merchandising / Digital Activation/ Analytics)Global Digital AnalyticsGlobal Data EngineeringAnalytical ExperienceKnowledge, Skills and Abilities:6+ years in an analytical role with experience in web/app analyticsKnowledge of tools such as Amplitude, Adobe Analytics & GA4Experience working with clickstream data and manipulation using SQLPOWER BI or equivalent data visualization tools such as Tableau or LookerExperience managing complex analytical projects end-to endExcellent communication skills: ability to articulate complex concepts clearly and comfortable presenting to stakeholders at various organizational levelsExperience working with statistics and usage of tools like R or Python is a plusRequisite Education And Experience / Minimum QualificationsUniversity degree in numerical or business disciplinePassion for sports and the adidas brandPeople management experience is a plusKnowledge of web analytics in an ecommerce environmentFluent in Englishadidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.