Senior Marketing Manager - LATAM Chocolate & Grocery Brands

Position Title: Senior Marketing Manager – LATAM Chocolate & Grocery BrandsExperience: Confectionery Industry, CPG or FMCGDept. / Function: MarketingLocation: Guadalajara, JaliscoLanguages: Advanced English – Level B2 or higherSummary:Shape the future of chocolate and beyond across LATAM, lead the portfolio strategy, innovation, execution, advertising development, pricing and profitability of chocolate across LATAM. Lead a team of 14-16 people across Brazil, Mexico and Puerto Rico. Lead the portfolio strategy of 3 core brands across LATAM and CaribbeanMajor Duties/Responsibilities: 20% Portfolio Strategy LATAM40% Mexico portfolio Strategy, execution and measurement20% Brazil portfolio Strategy, execution and measurement20% Exports portfolio Strategy, execution and measurementMinimum knowledge, skills and abilities required to successfully perform major duties/responsibilities: Brand Strategy & Positioning Define the global brand vision, purpose, and long-term strategic roadmap. Establish clear positioning and ensure consistency across all markets. Translate consumer, cultural, and market insights into winning brand strategies. Build and protect brand equity, ensuring alignment with corporate values and sustainability agendas. Business & P&L Ownership Own and deliver brand P&L (sales, margin, market share, profitability targets). Set annual and long-term brand growth targets. Partner with finance and sales to optimize pricing, portfolio, and mix management. Lead resource allocation (A&P budgets, innovation investments, media spend). Innovation & Portfolio Management Lead the innovation pipeline: from ideation to launch of new products, line extensions, and packaging formats. Ensure portfolio strategy addresses consumer needs, category trends, and competitive pressures. Drive sustainability and packaging innovation (critical in FMCG today). Consumer & Market Insight Champion consumer centricity: ensure decisions are rooted in deep consumer, shopper, and cultural understanding. Monitor market dynamics, category shifts, and competitive landscape to anticipate opportunities and threats. Use data analytics and research to drive precision in strategy and execution. Communication & Media Define brand world and communication guidelines globally. Partner with creative agencies to deliver breakthrough campaigns. Drive digital and social media strategy, content, and influencer partnerships. Ensure integrated brand communication across touchpoints (TV, digital, in-store, experiential). Cross-Functional & Market Leadership Lead collaboration with R&D, Supply Chain, Finance, Sales, and local market teams. Provide strategic direction and brand stewardship to local marketing directors/teams. Build strong agency and external partnerships (creative, media, research). Ensure consistent brand execution across geographies while allowing local relevance. Leadership & Talent Development Lead, inspire, and develop a high-performing brand team. Act as a culture carrier and role model for company values. Mentor future marketing leaders and drive capability building in areas like digital, analytics, and innovation.Key Skills & Competencies Strategic thinker: ability to balance long-term vision with short-term execution. Commercial acumen: strong P&L and business management skills. Consumer empathy: passion for understanding people and culture. Creativity & innovation: ability to inspire breakthrough ideas. Influencing skills: navigate global matrix organizations and align diverse stakeholders. Leadership: proven track record of building and motivating teams. Agility: thrive in dynamic, fast-paced FMCG environments.Education: BachelorExperience: 15 years