Senior Marketing Manager

Job title: Senior Marketing ManagerLocation: Remote / Must live in FloridaReports to: Executive Director, Marketing, SoutheastPosition Description:This role is a key leadership position for the Trulieve Florida marketing team. This leader will be responsible for developing and executing new and innovative marketing communications strategies and tactics supporting the Trulieve brand in Florida along with our 160+ dispensaries in the state. The role is end-to-end from strategy to planning to execution to analysis. This position works closely with a range of partners, including but not limited to agencies, digital marketing, brand, creative, data analytics, production and retail. This individual will provide role model inclusive leadership, business acumen, strategic agility, collaboration and inspire others. They will have an entrepreneurial spirit and an ability to work in a fast-paced, results-driven environment.Responsibilities:Plan, develop, execute and analyze marketing communications and traffic driving initiatives for the Florida marketPlan, develop, execute and optimize new, retention and dropped customer campaignsCollaborate in building out monthly promo & launch calendarCollaborate in building out and executing plans for major cultural, industry and commercial momentsBuild out comprehensive marketing communication plans to support brand and product highlights and promotions. Touchpoints can include website, email, text, social, paid media and in-store.Build out and oversee execution of strategic email and text plans inclusive of identifying and optimizing customer segments.Brief in creative, campaigns and activations to internal and external partners.In partnership with creative team, develop localized content and communication initiatives.Works with design agencies, vendors, employees and partners to ensure brand is used correctly and consistentlyCollaborates with leadership, marketing team, production, retail and complianceComply with all security policies/procedures.Qualifications:Bachelor’s degree required6+ years of experience in a marketing and/or retail related roleRetail marketing experience is highly preferred3+ years of experience managing a teamWorking knowledge of SmartsheetExperience in utilizing Monday.com, Asana or other project management type tools.Proficient use with Microsoft Suite including PowerPoint and ExcelAdditional Requirements:Exceptional writing abilities regardless of the subject-matterExcellent organizational skills and the ability to prioritize while working on multiple projectsExcellent communication skills and the ability to effectively interact with co-workers and upper management as neededProactive, self-starterDetail-oriented, collaborative, and creative team-playerMust be able to work in a fast-paced, fluid environment under intense deadlines