Senior Marketing Specialist

Overview : Sr. Marketing Specialist will be crucial for executing sales campaigns, customer campaigns, communication strategies, partnerships and alliances, marketing analytics.Job Description : Partnership Development:Identify and cultivate retail/ other strategic partnerships and alliances that align with the organization's goals and objectives.Conduct market research and analysis to identify potential partners for retail network expansion and offering FedEx services to small and medium businessesDevelop and maintain strong relationships with key stakeholders at partner organizations.Negotiate partnership agreements and terms.Marketing Strategy:Develop and implement comprehensive marketing strategies to support revenue growth through new business acquisitionCreate marketing collateral, including presentations, case studies, and marketing materials.Coordinate marketing campaigns and promotions to drive awareness and engagement.Measure and analyze the effectiveness of marketing initiatives to optimize results.Demand generation events:Plan and execute demand generation events to target small and medium businessesIdentify opportunities, market segments, industry and geographical clusters to target small and medium businesses.Product and value proposition enhancements:Identify customer experience, product and value proposition gaps vs. competitionWork with cross functional teams to address value proposition gaps, hindering growth.Reporting and Analysis:Track and analyze key performance indicators (KPIs) related to partnership success.Prepare regular reports on partnership activities and results.Provide insights and recommendations for driving revenue growth and new customer acquisition.Requirements: Bachelor's degree in Marketing, Communications or any related discipline- Minimum 4 years of experience in developing marketing strategies and campaign development in a multinational organization- Candidate must be currently based in Saudi Arabia-Arabic Native speaker with ability to proficiently read and write in Arabic language-Fluency in English