Senior Marketing Strategist

CAREERS__DESC_TITLEDrive hyperlocal marketing campaign strategy, from planning, logistics, implementation and continuous evaluation.This entails preliminary research and alignment with local stakeholders and by extension, external partners, throughout the planning and implementation.Fully leverage on the product offerings (events, revenue contents) to ensure lower channel costClosely monitor marketing funnel KPIs and fluidly navigate and adapt/readjust on the go, to drive end results, and maintain close alignment with key stakeholders.Develop and implement comprehensive marketing strategies to drive adoption and usage of the payment channel productIdentify target user segments and develop targeted marketing campaigns to reach and engage them effectivelyConduct market research and competitive analysis to stay informed about industry trends, user needs, and competitor offeringsAnalyze marketing campaign performance and user feedback to optimize strategies and tactics for maximum effectivenessCAREERS__REQUIRE_TITLEMinimum 4–7 years of proven experience in marketing or a related field, with a strong track record in planning and executing end-to-end marketing campaigns.Highly creative; able to see the big picture and level up the team's creative ideas, but detailed and meticulous in analysis, tracking, and metricsExcellent project management skills; independent in managing and executing projects with experience in leading a project or a teamExcellent written and oral communication skills in Bahasa and English along with the ability to effectively collaborate with cross-functional teamsHighly passionate about games with a good knowledge of the gaming industry in Indonesia; having a deeper curiosity for game products and the industry's best practice