Senior Media Buyer (E-Commerce)

job Title: Senior Media Buyer (E-Commerce)Location: Sheraton , Cairo , Egypt .Employment Type: Full-Time – On-siteRole Description : We are looking for a highly skilled Senior Media Buyer (E-Commerce) to join our team.The ideal candidate will be responsible for developing data-driven media strategies, executing and optimizing paid advertising campaigns, and ensuring the highest return on ad spend (ROAS).Key Responsibilities:Plan, launch, and optimize campaigns across Meta Ads, Google Ads, and TikTok Ads.Set up and manage tracking systems (Facebook Pixel, Google Tag Manager, GA4).Analyze daily and weekly performance reports (ROAS, CPA, CTR).Optimize campaign strategy based on performance data and insights.Manage ad budgets efficiently to maximize ROI.Conduct A/B testing and improve the user funnel.Collaborate with creative and marketing teams to develop high-performing campaigns.Stay up to date with the latest advertising trends and platform updates.Requirements: Experience : 3- 4 years of as a Media Buyer or Performance Marketer.Experience tailoring campaigns for MENA audiences (Egypt, KSA, UAE) with cultural and behavioral nuances.Strong knowledge of Meta Business Suite, Google Ads, and GA4.Advanced understanding of tracking, attribution, and funnel analysis.Analytical mindset with the ability to make data-driven decisions.Ability to handle multiple projects and deliver consistent results.Manage full-funnel campaigns, focusing on customer retention, remarketing, and LTV growth.Preferred Qualifications:Experience with Dynamic Product Ads and Retargeting Campaigns.Familiarity with Shopify or Woo Commerce.Prior experience working with Gulf-based brands.Benefits : High salary + Training Credit per Year.Competitive salary package.Clear career growth path.A supportive and dynamic work environment.Exposure to high-budget performance campaigns.Continuous learning and development opportunities.Working closely with experienced marketing teams.