Senior Media Buyer

We’re Hiring: Senior Media BuyerLocation: Zahraa El Maadi – OnsiteEmployment Type: Full-TimeDepartment: MarketingReports To: Marketing ManagerExperience Required: Minimum 5 YearsRaise Right is a fast-growing Software & EdTech company seeking a highly skilled Senior Media Buyer to lead our performance marketing efforts across web and mobile channels. This role is perfect for someone who is deeply analytical, technically strong, and experienced in scaling user acquisition and retention at high growth companies.🔥 Key Responsibilities1. Strategic Performance ManagementLead full-cycle media planning, execution, and optimization across Meta, Google, TikTok, Snapchat, and other major advertising platforms.Build scalable acquisition strategies for both web and mobile, focusing on quality traffic, efficient conversions, and LTV growth.2. Mobile Growth & MMP ExpertiseManage mobile acquisition campaigns with strong understanding of mobile-specific performance metrics.Oversee event mapping, attribution logic, and data validation across MMPs (AppsFlyer, Adjust, Firebase, Singular, etc.).Collaborate with product and development teams to ensure correct implementation of app events, funnels, and tracking systems.3. CRM-Integrated Retention MarketingLead automated marketing communications to align acquisition with retention and lifecycle efforts.Utilize CRM platforms (CleverTap, MoEngage, WebEngage, or similar) to activate segmented audiences and improve engagement and retention.Support full-funnel communication strategies through behavior-based automations, push notifications, SMS, email, and in-app journeys.4. Technical Marketing & Tracking OwnershipOwn setup and maintenance of conversion tracking, pixels, SDKs, server-to-server integrations, and Conversion API.Conduct routine audits on web and app tracking to ensure accuracy, proper attribution, and consistent data flows.Oversee integration between marketing tools, analytics platforms, and product infrastructure.🎯 Required Qualifications & SkillsMinimum 5 years of hands-on experience in media buying and performance marketing, preferably across multi-channel and mobile-focused environments.Extensive knowledge of mobile marketing, attribution models, and MMP platforms (AppsFlyer, Adjust, Firebase, or similar).Proven experience in both acquisition and retention strategies for web and mobile.Strong expertise in CRM automation tools such as CleverTap, MoEngage, WebEngage, or equivalent.Highly analytical mindset with strong ability to interpret data, build reports, and make data-driven decisions.Experience in marketplaces, SaaS, e-commerce, or mobile applications is a strong plus.🚀 Why Join Raise Right?Fast-growing environment in the Software & EdTech space.A culture that values innovation, ownership, and continuous learning.Opportunity to work closely with leadership and shape the company’s growth.If you're a performance-driven marketer who loves optimizing every step of the funnel — from acquisition to retention — we want to hear from you.📩 Apply Now!