Senior Performance Manager

Boopin is one of the fastest-growing independent marketing agencies in the region, helping global and regional brands unlock growth through data-driven media, creative excellence, and innovation. Headquartered in Dubai, with offices across the MENA and APAC regions, Boopin works with some of the most exciting brands across industries to deliver measurable business outcomes.We are looking for a Senior Performance Manager to lead our performance marketing division and shape the future of Boopin’s paid media strategy. This is a pivotal leadership role for someone who thrives at the intersection of strategy, technology, and creativity.Role Overview The Role will drive the strategic direction, execution, and optimization of digital performance campaigns across paid media channels. You will lead a high-performing team, shape performance strategies for top clients, and work closely with leadership to achieve ambitious growth goals.Key Responsibilities1. Strategic Leadership & PlanningDevelop and execute performance marketing strategies across PPC, social, programmatic, display, video, and retargeting.Align performance strategies with client objectives, brand goals, and measurable KPIs.Forecast trends, budget allocations, and ROI expectations.Identify new opportunities for cross-channel expansion and innovation.2. Campaign Management & OptimizationOversee end-to-end execution of campaigns, ensuring performance KPIs are met or exceeded.Conduct in-depth performance analyses and implement data-driven optimizations.Run A/B and multivariate tests to drive efficiency.Ensure robust attribution modeling and measurement across channels.3. Client Management & ReportingPartner closely with account managers, creatives, and clients to define objectives and KPIs.Present campaign results, insights, and strategic recommendations clearly and persuasively.Act as the strategic lead for key accounts.4. Innovation & Market AwarenessStay ahead of digital trends, emerging technologies, and UAE/GCC market dynamics.Recommend and implement tools and platforms to enhance efficiency.Drive thought leadership within the agency through innovation and insight sharing.Qualifications & RequirementsBachelor’s degree in Marketing, Advertising, or related field; Master’s preferred.5 years of experience in digital marketing/performance advertising with at least 2 years in a Managerial Role (agency experience preferred).Proven expertise in Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and programmatic platforms.Strong proficiency in analytics tools: Google Analytics, Adobe Analytics, Tableau, Data Studio, or similar.Track record of managing large budgets and delivering scalable results.Excellent leadership, communication, and presentation skills.Certifications in Google Ads, Meta Blueprint, or similar are highly desirable.In-depth knowledge of regional digital trends and audience behavior in the UAE/GCC.Excellent communication, presentation, and interpersonal skills; ability to influence stakeholders and senior clients.Certifications in Google Ads, Meta Blueprint, or similar performance marketing programs are highly desirable.Strong understanding of regional digital marketing trends, audience behaviors, and market nuances in the UAE and GCC.Why Join BoopinWork with one of the most dynamic and fast-growing agencies in the region.Lead and shape the performance marketing vision across top regional and global clients.Be part of a collaborative culture that values creativity, strategy, and measurable results.Grow your career in a leadership role with visibility and impact.