Senior Performance Marketing Executive

Senior Performance Marketing Executive – GreeceThe position: We are seeking a talented and data-driven Performance Marketing Executive to join our team in a rapidly growing, fast-paced, and agile environment. In this role, you will be responsible for planning, executing, and optimizing performance marketing campaigns to drive specific actions and achieve our business objectives. Your expertise in digital marketing, analytics and optimization techniques will play a critical role in achieving our marketing objectives and maximizing return on investment (ROI).The main responsibilities of the position include:Develop and execute performance marketing strategies to meet predefined goalsConduct thorough audience research and segmentation to identify target demographics, interests, and behaviours for effective campaign targetingPrepare comprehensive reports and performance summaries to communicate campaign outcomes, insights, and recommendations to stakeholdersOptimize campaign performance through continuous monitoring, data analysis, and strategic adjustments to maximize key performance indicators (KPIs)Manage advertising budgets and make data-driven decisions to allocate budget across campaigns based on performance analysis and ROIStay up to date with industry trends, emerging technologies, and best practices in performance marketing to continuously improve campaign strategies and techniquesConduct competitor analysis to understand the strengths, weaknesses, and strategies of our key competitorsCollaborate with internal and external stakeholders to ensure the successful execution of marketing campaigns Main requirements:BSc/MSc in Mathematics, Statistics, Marketing, or a related fieldAt least 3 years of experience in a similar positionIn-depth knowledge of digital advertising platforms and tools, such as Google Ads, Facebook Ads Manager, Google Analytics 4, and other relevant platformsAdvanced Microsoft Excel skillsStrong analytical skills and ability to interpret data to make informed decisions and optimize campaign performanceSelf-motivated and results-oriented mindsetEagerness to learn new tools and technologiesHighly organized and be able to adapt quickly to changing priorities and thrive in a fast-paced, dynamic environment by managing multiple projects simultaneouslyExcellent oral and written communication skills in EnglishBenefit from:Attractive remuneration package plus performance related rewardPrivate health insuranceCorporate pension fundIntellectually stimulating work environmentContinuous personal development and international training opportunitiesThe Hiring Experience: What Awaits YouLet’s Connect – Intro Chat with Talent AcquisitionTest your edge – Aptitude AssessmentDeep Dive – First Interview with Your Future TeamBring It to Life – Role-Specific Take-Home TaskTest your edge – Personality AssessmentFinal Connection – Final InterviewType of employment: Full timeLocation: GreecePlease visit our website https://www.xm.com/careers to submit your online application for this position.All applications will be treated with strict confidentiality!