Senior Performance Marketing Specialist

Location: Fully RemoteType: Full-TimeExperience: 5+ yearsAbout UBRIKUBRIK is a Dubai-based performance marketing agency with over 15 years of experience, working with leading universities and brands across the GCC.We are specialised in higher education marketing, managing full-funnel strategies from lead generation to enrolment. Our approach is data-driven, ROI-focused, and built around measurable business outcomes.We are now looking for a strong Performance Marketing Manager to take ownership of paid media execution and optimisation across multiple university accounts.The RoleYou will be responsible for managing and scaling multi-platform paid media campaigns. This role requires someone who understands not just traffic and clicks, but full funnel performance You will work closely with the PPC Team Lead and Account Managers to execute, optimise, and improve performance across accounts.Key ResponsibilitiesCampaign Strategy & ExecutionPlan and execute paid media campaigns across Google Ads, Meta, LinkedIn, TikTok, and SnapchatStructure campaigns by program, intake, and geographyManage budgets across multiple markets, including UAE, KSA, and international territoriesConduct keyword research and audience segmentation based on funnel stagePerformance OptimisationContinuously optimise campaigns to improve CPL, CPA, and conversion ratesRun structured A/B tests across creatives, audiences, bidding strategies, and landing pagesMonitor budget pacing and ensure targets are met monthly and quarterlyIdentify performance gaps and propose clear optimisation plansFunnel & Data AnalysisAnalyse lead quality and performance beyond platform metricsTrack Lead to Application and Application to Enrolment performanceWork with CRM data to understand real conversion impactBuild insights from data, not just reportsReporting & InsightsPrepare weekly and monthly performance reportsPresent insights clearly to internal teamsTranslate performance data into clear actionsSupport client calls when neededProcess & SystemsEnsure tracking and tagging accuracy using GA4 and GTMMaintain campaign documentation and structure standardsContribute to improving internal performance frameworksAI-Driven Performance CultureAt UBRIK, AI is not a trend. It is a core part of how we work.You are expected to actively use AI tools to improve speed, quality, and strategic thinking.AI in Daily ExecutionUse AI tools for research, ad copy ideation, and creative anglesUse AI to analyse performance data and extract deeper insightsAutomate repetitive reporting and workflow tasks where possibleContinuously experiment with AI-driven optimisation techniquesAI in Strategic ThinkingLeverage AI to identify new audience segments and keyword opportunitiesUse AI to simulate budget scenarios and forecast performanceStay updated with AI developments in advertising platformsProactively suggest AI-driven improvements to internal systemsWe are looking for someone who is curious, experimental, and comfortable working with modern AI tools to gain competitive advantage.RequirementsExperience5+ years managing paid media in an agency environmentProven experience handling mid to large budgetsExperience in higher education marketing is a strong advantageTechnical SkillsAdvanced knowledge of Google Ads and Meta AdsExperience with LinkedIn AdsStrong understanding of GA4, GTM, and conversion trackingConfident with Excel or Google Sheets for analysisMindsetStrong analytical thinkerComfortable working with numbers and targetsHighly organisedProactive and accountableComfortable in a remote environmentWhat Success Looks LikeStable CPLs aligned with targetsImproved lead qualityClear reporting with actionable insightsStrong ownership of accountsAbility to independently manage multiple campaignsWhat We OfferFully remote roleExposure to leading universities in the GCCGrowth opportunities within a performance-driven teamOpportunity to work closely with leadership on strategyA True/False Quiz to find out if you’re a good fit:I have a very good understanding of the digital marketing landscape I have an FSO (Figure Stuff Out) mentalityI’m a doer, not a talkerI’m a numbers personI have strong people skillsI’m organised, and I manage my time super-effectivelyI’m always learning about my craftI pay attention to every single detailI genuinely care about increasing revenue for my clientsI overdeliver 110% of the timeIf you answered “YES!” to ALL of the above questions, you’re a good fit. If you answered “no” to more than one question, you’re not a good fit.Our Culture:Our values are at the core of everything we do, from how we treat our clients to how we build and support our internal teams. We believe in People over Clients, this means treating both our team and clients with empathy, respect, and compassion.We focus on Impact over Effort, ensuring that every action we take drives meaningful, lasting change and results, not just more hours spent. Our commitment to Values over Profit means that integrity, transparency, and ethics guide our decisions. We build trust by sticking to these principles.We love the idea of Discipline over Motivation, we value consistency, taking action even when motivation wanes.We also believe in the power of Collaborative over Individual, creating a team environment that encourages open communication, trust, and mutual support. All our decisions are informed by both Data and Gut, balancing analytics with intuition to make well-rounded, strategic choices.