Social Touch (Beijing) Co. Ltd.

资深策划 Senior Planner

Posted: 19 minutes ago

Job Description

该职位来源于猎聘 岗位职责: 1.能够深入了解客户的品牌内涵,把握客户需求,并能够结合平台调性和特色撰写完整的策划方案; 2.对人和新事物保有好奇心,有共情力,能从客观尊重的视角剖析现象背后的动因 3.有商业思维和全局观念,能够从营销预算以及企业利润的角度思考年度营销规划和具体campaign的策略 4.拥抱变化并乐于创新,能够结合宏观社会环境、中观媒体与内容环境、以及微观消费者行为与动机洞察,为服务品牌量身定制策略方案,不被理论工具和策略模型束缚; 职位要求: 1.本科以上学历,广告、市场营销或相关专业; 2.为集团型大品牌操盘过品牌策略以及年度营销规划,为同一品牌服务超过两年以上; 3.善于提炼总结,能犀利、明确、简练地表达观点; 4.熟练使用PowerPoint,Excel和Word,有良好的文字驾驭能力; 5.具备良好的沟通表达能力,英语表达能力强者优先。

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