Senior Product Manager - Marketing

About PhorestWould you like to create the future of a product used by thousands of businesses and millions of consumers? Phorest Salon Software powers almost 10,000 hair and beauty salons in the UK, Ireland, Germany, Australia, Finland, USA, Canada, UAE and Netherlands and the platform processes 7 million appointments a month for hair and beauty consumers. Phorest is the number 1 salon software brand for premium independent salons in those markets and our next goal is to become a platform upon which other companies can build applications for premium salons. Our system touches every point of the salon experience. We have the in-salon software desktop application, Phorest Go (the staff application), online bookings website for salons, and custom native apps per salon. In a typical month, Phorest processes 3 million appointments and we send over 3 million SMS and 4 million emails. We process 200k online bookings per month and over 150 custom built white label native apps. What You'll DoPhorest’s Product and Development teams are growing rapidly along with our customer base. We are now hitting a stage where we want to scale up even faster to meet the huge opportunities ahead of us. You will play a critical role in that success by taking on a major area of the product and bringing it into the future to help us realise our product vision. Within Phorest we have autonomous teams, consisting of a product manager, a designer and a dedicated scrum team of developers to focus on one specific area of our product platform. As Senior Product Manager for the Marketing Team, you will own one of Phorests most strategically imperative product areas - our marketing platform. In this role, you will be responsible for our clients marketing feature - email, sms, ads, reviews etc You will drive commercial impact and client success, leading a cross-functional team to deliver products that directly influences revenue generation, retention and customer lifetime value. This role involves overseeing the complete product development life cycle, researching market trends, clients needs, strategizing on emerging opportunities and taking new offerings to market. You are responsible for the resulting customer and business impact, delivering to your product pillar’s northstar. Define and own the Consumer strategic product roadmap, in collaboration with your Lead, for Phorest across all regions (USA, CAN, UK, IE, AUS, DACH, FI and UAE), ensuring it aligns with Phorests vision.Develop a thorough understanding of the Phorest company vision and strategic imperatives, commercial KPIs and how your pillar’s products impact these. Become a master user of the product and an expert on Marketing related features and use cases.Partner closely with Product Operations and Product Marketing to ensure the successful planning, launch, and adoption of Consumer product initiatives.Lead product discovery and delivery using modern product management practices — hypothesis testing, data validation, and MVP iteration — ensuring features tie directly to measurable customer and commercial outcomes.Maintain clear north star metrics and success criteria for every release, with transparent tracking and post-launch learning loops.Own the steady-state product performance monitoring, being accountable for the business impacts of your products, defining product KPIs and monitoring for mid to long-term impact.Demonstrated ability to deeply understand the customer through structured discovery (interviews, salon visits, data analysis) and translate insights into validated problem statements that drive measurable outcomes.Comfortable distinguishing assumptions from evidence, using client feedback loops to inform product decisions.Actively meet with clients, stay current on trends and understand the needs of our clients and how salons work.Be the voice of the salon owner and their clients to drive the creation of the ideal client experience on behalf of salons Provide easy-to-understand proposals or breakdowns of multifaceted problems to connect proposed work to clients’ problems or business opportunities.Engage teams and stakeholders with compelling opportunities and product vision, sharing details needed to understand value, impact and strategic fit. Be recognized as an evangelist for your products, inspire others, generating momentum behind the product vision, strategy, gaining alignment and building trust.Be a thought partner for your Product and Engineering peers, helping to improve the teams’ processes and joint prioritisation alignment.While this role does not have direct line management responsibilities, you will act as a mentor, developing product craft and commercial thinking within the wider product management team.Who You Are5+ years of Product Management experience, preferably with experience in Marketing. Previous experience operating in agile developmentThe ability to independently manage senior stakeholders, drives cross-functional alignment and builds trust through credibility, Excellent communication and collaboration skills which create clarity for your audience, articulating the most important details and messaging in a manner appropriate for your audience. Ability to lead cross functional teams to deliver business outcomes.You use company and industry qualitative and quantitative data to drive data-led decision making, using adoption, engagement, and monetisation metrics to inform direction, prioritise opportunities and validate outcomes. Expertise in assessing the level of risk vs. reward when making product recommendations and decisions. You can make recommendations and understand how best to test or validate these assessments. Experience setting and tracking key metrics/outcomes for the commercial success of your product, someone who connects roadmap decisions to company vision and commercial outcomes.Proven track record of leading through influence across cross-functional squads (Design, Engineering, Sales, Marketing, GTM teams and Support), steering alignment through clarity and context rather than control.Seen as a bridge builder — energising peers, helping teams navigate ambiguity, and maintaining momentum behind shared goals.A can-do attitude with a growth mindset and eagerness to continually learn and an advocate for coaching others in the product management craftThe ability to thrive in an ambiguous environment with a high degree of autonomyHaving worked in the hair and beauty industry, consumer products or mobile products is a plus.Benefits🧘Your wellbeing is important to us - we provide private healthcare, 2 Wellness Days, an employee assistance program and a free online GP service.💰As part of our Financial Wellbeing, we provide competitive Compensation, an Employee Share Purchase Scheme, Pension, Life Assurance, and Income Protection.🚵🏿  We help you travel by providing a bike to work scheme as well as tax saver transport tickets. 🦸‍♀️We support the women who work in Phorest by offering 2 weeks leave for Fertility Treatment, Pregnancy Loss and Menopause.🍼We care for your family and provide Enhanced Maternity and Paternity Benefits. 🌳We grow our own timber! We provide a great learning environment and extensive development opportunities. We run development programs and provide access to many online resources including LinkedIn learning.🏠Moving house? Phorest employees get 3 moving days.Phorest is an equal opportunity employer. For this position, flexi-time and working from home is possible. We are also open to remote work. Get in touch to ask for more information or to chat about your future with Phorest!Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.