Senior Product Manager

ResponsibilitiesKforce has a client in Dallas, TX that is seeking a Senior Product Manager with a strong background and experience in B2C applications to drive user growth, engagement, loyalty and conversion. The Senior Product Manager will lead end-to-end initiatives that directly influence company performance by improving user acquisition, retention, and lifetime value. While the initial focus will be on the mobile application, the position will expand over time to include broader platform initiatives that elevate the overall user experience and business impact. This is a high-visibility role reporting directly to the Chief Product Officer. Responsibilities: Own the application roadmap that drives acquisition, activation, engagement, and retention, with a focus on measurable impact to core company KPIs (conversion, LTV, and revenue growth) Analyze and optimize the user conversion funnel to increase activation and reduce churn, translating findings into product strategies that improve overall business performance Develop and optimize user profiles and personas to guide personalization, retention, and upsell opportunities Communicate product vision, goals, and performance updates across all stakeholders, clearly connecting feature delivery to company-wide results Define, test, and launch new features through A/B testing and data-driven experimentation, to validate user and business impact Partner cross-functionally with engineering, design, data, and marketing to deliver seamless user experiences and support growth initiatives Collaborate with the marketing team to integrate and optimize third-party tracking platforms (e.g., Firebase & Kochava)) to measure campaign attribution, user engagement, and ROI Lead agile ceremonies - sprint planning, backlog grooming, and retrospectives - to ensure execution quality and velocityRequirements 5+ years of experience in product management and/or mobile/web analytics Proven track record driving growth, engagement, and conversion for consumer mobile applications Strong analytical skills with expertise in A/B testing, funnel metrics, and data-driven decision-making Excellent communication and documentation skills; able to align the team towards a shared goal Hands-on, detail-oriented, and proactive - with a strong ownership mindset Ability to own product development from 0 > 1 (Full product lifecycle)Nice To Have Experience in integrating AI-driven tools and frameworks to develop proofs of concept (POCs) for personalization, automation, and user insights Experience at a startup or travel-tech company Experience with mobile analytics, attribution, and engagement platforms (e.g., Firebase, Kochava, Mixpanel, Braze, PostHog, or similar tools) Technical familiarity with React Native, Flutter, Node.js, GCP, and SQL (SQL - ability to pull data and build reporting) Background in cross-platform systems or mobile infrastructure Passion for travel, innovation, and creating experiences that inspire explorationThe pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.This job is not eligible for bonuses, incentives or commissions.Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.By clicking “Apply Today” you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.