Senior Search Engine Marketing (Plan)

Strategy Development & Planning:Develop comprehensive SEM strategies aligned with the company's overall marketing goals and budget.Conduct in-depth keyword research and analysis to identify relevant search terms and opportunities.Analyze market trends, competitor activities, and consumer insights to inform SEM strategies.Develop detailed media plans, including budget allocation, targeting strategies, and campaign timelines.Propose innovative SEM tactics and approaches to improve campaign performance.Campaign Management & Execution:Oversee the creation, implementation, and optimization of SEM campaigns across platforms such as Google Ads and potentially other relevant search engines in Thailand.Manage campaign budgets effectively, ensuring optimal ROI and adherence to spending guidelines.Monitor campaign performance closely, identify areas for improvement, and implement necessary adjustments.Conduct A/B testing of ad copy, landing pages, and other campaign elements to optimize results.Manage and collaborate with external SEM agencies, providing clear direction and feedback.Analytics & Reporting:Track and analyze key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).Generate regular reports on campaign performance, providing insights and recommendations for improvement.Utilize data analytics tools to identify trends, patterns, and opportunities for optimization.Present campaign performance reports to marketing/media stakeholders, clearly communicating results and insights.Collaboration & Communication:Collaborate with internal teams (e.g., planning team, buying team, optimization team, KOLs and etc.) to ensure SEM campaigns are integrated with overall marketing/media efforts.Communicate effectively with external agencies and vendors, providing clear direction and feedback.Stay up-to-date on the latest SEM trends, technologies, and best practices.Share knowledge and best practices with other members of the marketing team.Work closely with trade/supportive teams to develop digital campaigns that support media/marketing objectives.Budget Management:Develop and manage SEM budgets, ensuring efficient allocation of resources.Monitor campaign spending closely and identify opportunities for cost optimization.Track and report on budget performance, providing regular updates to management/clients.Critical SkillsSEM (Search Engine Marketing) - Experience with Google Ads and other SEM platforms. Knowledge of SEO (Search Engine Optimization) principles and practices is a significant plus.Google AdsGoogle AnalyticsKeyword ResearchAd CopywritingLanding Page OptimizationA/B TestingData AnalysisBudget ManagementReportingCommunicationProject ManagementQualifications:Bachelor's degree in Marketing, Business Administration, or a related field.3-5 years of experience in SEM, with a proven track record of success in managing and optimizing campaigns.Strong understanding of the Thai digital landscape and consumer behavior.Extensive experience with Google Ads and Google Analytics.Proficiency in keyword research, ad copywriting, and landing page optimization.Excellent analytical and problem-solving skills.Strong communication and interpersonal skills.Ability to work independently and as part of a team.Fluent in Thai and possess strong English communication skills (Intermediate to Fluent level required). Comfortable presenting data and insights in English at least once a month.Experience in the FMCG industry, especially with food/beverage products, is a plus.Google Ads certifications (e.g., Search, Display) are a plus.