Senior SEO Expert

Company DescriptionCelebrate Dental & Braces is a rapidly growing dental and orthodontic organization dedicated to delivering affordable, high-quality dental care across the United States. With multiple locations and aggressive national expansion underway, our mission is to transform access to dental and orthodontic services while delivering exceptional patient experiences and measurable health outcomes.As we scale, organic search is the single most critical growth engine for acquiring new patients, expanding into new geographies, and building a dominant national brand presence. We are committed to becoming the #1 most visible and trusted dental and braces provider in the United States, controlling search rankings, reputation, and authority in every market we operate.To achieve this, we are seeking a SEO & Organic Growth Strategist, a visionary technical leader who can architect and execute a nationwide SEO dominance strategy, build AI-powered systems and frameworks, and create a defensible competitive advantage that drives significant patient acquisition and revenue acceleration.This role is pure SEO leadership. You will own SEO end-to-end and operate as the internal authority on all search strategy, performance, and innovation.Role DescriptionArchitect and execute a U.S. SEO growth engine that consistently drives #1 rankings, maximizes high-intent organic revenue, dominates SERP visibility across all search surfaces, and builds a future-proof SEO infrastructure leveraging AI, automation, technical innovation, and competitive intelligence.This role owns 100% of SEO strategy, execution, performance, and outcomes.SEO Strategy & Market DominationOwn the full SEO strategy and roadmap tied directly to revenue and pipeline growth.Identify and scale the highest-value search opportunities across commercial, mid-funnel, long-tail, and GEO-based segments.Build a SERP domination strategy ensuring multi-asset ranking for priority keyword clusters.Establish frameworks for statewide, city-level, and neighborhood SEO expansion.AI, Automation & Predictive SEOBuild AI-powered programmatic SEO systems that scale thousands of pages based on intent & location.Develop predictive ranking models using machine learning, SERP behavior analysis, and competitive forecasting.Optimize for search + AI answer engines including Google SGE / AI Overviews, Bing Copilot, Perplexity, ChatGPT Search.Automate:Keyword clusteringInternal linking at scaleSchema deploymentContent optimization monitoringTechnical alerting and anomaly detectionBuild custom proprietary tools and dashboards via SEO APIs (GSC, GA4, Ahrefs, SEMrush, etc.)Advanced Technical SEO ArchitectureOwn and improve technical SEO performance: crawling, indexing, rendering, speed, Core Web Vitals, structured linking.Build intelligent crawl budget management and log-file insight systems.Implement advanced structured data (schema stacking, entity markup, structured actions).Maintain and scale landing page frameworks optimized for GEO + commercial intent.Content & E-E-A-T Search AuthorityArchitect a content ecosystem aligned to topical authority and search demand intelligence.Build the content structure & blueprint the writing team will execute.Own entity SEO, authorship validation, reputation signals, citations, trust indicators.Oversee digital PR strategy for authoritative link earning (no manual link purchasing).SERP Surface ControlDominate all organic search surfaces including:Featured Snippets / People Also Ask / Rich ResultsGoogle Maps & Local PackVideo & YouTube SEO (search, not social)Image searchNews & publisher placements for authorityUGC platform SEO (Reddit, Quora) when relevantZero-click & AI answer surfacesCompetitive RankingBuild offensive displacement strategies to take over competitors’ ranking share.Build real-time competitor intelligence: backlink velocity, SERP feature wins, content growth, sentiment signals.Develop algorithm defense playbooks and rapid recovery systems.Data, Revenue & Performance IntelligenceOwn organic analytics end-to-end: GA4, GSC, BI dashboards, conversion intelligence.Tie SEO performance to revenue, CAC, LTV, and lead quality, not traffic vanity.Build SEO forecasting models & executive-level reporting frameworks.Own test → learn → scale experimentation cycles.Leadership & CollaborationCollaborate cross-functionally with product, engineering, analytics, and marketing operations.Build the supporting structure: technical SEO engineers, SEO content strategists, analysts.Qualifications5+ years of hands-on, real-world SEO experience with proven success ranking brands to #1 in highly competitive U.S. industries.Demonstrated success with multi-location / GEO / service-area SEO at scale.Deep technical SEO expertise, including:Crawling & indexation architectureCore Web Vitals & page performance engineeringJavaScript & rendering optimizationLog file analysisStructured data / schema / entity SEO / knowledge graph engineeringServer-level SEO concepts (CDN, edge SEO, redirects, canonicalization, etc.)Proven experience building programmatic SEO systems & automated landing frameworks.Advanced understanding of AI-driven and Generative AI search optimization (Google SGE / Bing Copilot / Perplexity / ChatGPT Search).Demonstrated ability to build scalable internal SEO tools using APIs & automation workflows (GSC, GA4, Ahrefs, SEMrush, Looker Studio, etc.)Expertise in dominating SERP features (Featured Snippets, People Also Ask, maps, video, UGC, AI answer surfaces, etc.)Proven leadership in E-E-A-T & authority engineering, including digital PR-based link earning strategies.Strong experience implementing organic attribution models and revenue forecasting.Ability to design and scale SEO experimentation & testing frameworks (A/B testing, multivariate, hypothesis-driven optimization).Experience structuring and leading SEO teams, including technical SEO, content strategy, analytics, and engineering partners.