Senior Social Media Manager

About UsAsiaOne is an established leading one-stop digital content destination based in Singapore and serving a regional audience. We believe in constantly adapting and innovating to be relevant for our clients and audiences. If you are committed, passionate, and keen to challenge yourself in this dynamic and fast-paced environment, AsiaOne could be the place for you! Position OverviewAsiaOne is seeking a Senior Social Media Manager to join our Digital Amplification team. In this role, you will lead a team in propagating AsiaOne’s news and video offerings through content amplification and original, engaging native content production. If you are a passionate and driven social media professional with a desire to create and curate compelling content, we encourage you to apply for this exciting opportunity to join AsiaOne's dynamic team.Key ResponsibilitiesAs a Senior Social Media Manager, you will play a key role in shaping AsiaOne’s presence on various digital platforms. You are responsible for ensuring AsiaOne’s social media strategies are in alignment with AsiaOne’s strategic direction. You will lead your team in:Content Creation & Visual Storytelling: Researching, conceptualising, and crafting dynamic social media content – including memes, infographics, and short video edits – that captivates and engages our audiencePlatform Management & Growth Strategy: Overseeing AsiaOne’s presence on Facebook, Instagram, Twitter, LinkedIn, and TikTok by curating, moderating, publishing, analysing, and optimising content to enhance visibility and audience engagementShort-Form Video Production: Shooting and producing impactful TikTok videos at press events and media previews, bringing AsiaOne’s storytelling to life through compelling visualsRequirementsAt least 5 years of experience in driving social media content and strategy; experience in translating news into social media content is a plusA diploma or bachelor’s degree in journalism, communications, graphic design or a related fieldOutstanding communication and copywriting skills with demonstrable proficiency in spoken and written EnglishActive engagement and familiarity with social media platforms Facebook, Instagram, TikTok and YoutubeProficiency in social analytical platforms and tools (e.g., Google Analytics, Facebook Insights)Proficiency in graphic design (e.g., Canva, Photoshop, Illustrator) and video editing tools (e.g., CapCut, iMovie, Premiere Pro)Adaptability to flexible and dynamic working hours in a newsroom environment, and willingness to work on weekends, and public holidays as neededResourcefulness and creativity to drive success and inspire the teamComfort with on-camera appearances is a plus