Senior Trade Marketing Manager (TOFT, HCMC)

Job DescriptionResponsible for administering overall off-trade marketing agenda. The main tasks are including planning, managing push & activation activities to accelerate the successful partnership with Customers, build & drive for the growth of assigned brands at channel and initiate new call to actions touchpoints at POS.Key ResponsibilitiesBring customers insights, commercial strategy & channel role & competition movement understating to lead team in properly translate into the development, communication and execution of portfolio channel programs driving the best & long-term customer supports & loyalty toward HVN.Support channel strategy process ensuring right channel segmentation, pack type, brand prioritization and lead the success exploration & development of potential sub-segment (independent minimart)Utilize internal & external data to monitor the brands performance at channel, identify Issues & Opportunities, make promptly recommendation to go forward, independently lead the development & implementation of trade plan to build & keep growths for those brands (Heineken, Tiger & Innovation Portfolio).Own robust understanding of the shopper insight, market & channel landscape and bring that perspective to team members & into this translation/injection into innovation of POSM/TOT, from the concept development to production, deployment and evaluation.Lead adhoc project based on company requirement (i.e. Visibility in hot zones project)Qualifications and ExperienceUniversity degree in Business Administration, Economics, MarketingAt least 6-year working experience in the relevant field in beverage industry or FMCG.has good understanding of value driven topline growth strategies within FMCG context; understands and demonstrates practical implications of RTC, market GRIP, and omnichannel conceptsGood communication, negotiation and presentation skillsAnalytical thinking, strategic thinking and problem-solving skillCreative thinking, open-minded and enthusiasmStrong analytical and problem-solving abilities.Excellent communication and interpersonal skills.Proficiency in MS Office, BI tool and familiarity with marketing software/tools.Ability to work independently and as part of a team.Fluent in English.