Job DescriptionWe are looking for a highly driven and culturally attuned Celebrity and KOL Manager who will lead the planning and execution of Shopee’s celebrity and top-tier influencer (KOL) initiatives. The ideal candidate will have strong industry relationships, a sharp understanding of Filipino pop culture, and proven experience in talent negotiations, campaign execution, strategy development, and performance analysis. Key ResponsibilitiesLead end-to-end implementation of monthly KOL campaigns across brand marketing initiatives. Develop and implement KOL strategies that align with campaign objectives, platform behavior, and audience interests. Analyze performance data (impressions, engagement, CPM, CPR, etc.
) to improve future KOL activation strategies and identify high-performing content formats. Negotiate rates and finalize contracts with celebrities, talent managers, and KOLs. Create clear and compelling campaign briefs for talents, aligned with marketing objectives. Coordinate closely with internal teams (brand, creatives, risk assessment, legal, community) and external partners (talent agencies, production houses, and other suppliers) to ensure smooth execution of deliverables. Strategize and develop initiatives to strengthen relationships with top celebrities and local talent agencies. Actively monitor and identify trending personalities, entertainment formats, and emerging influencers across platforms such as TikTok, Meta, and mainstream media.
Provide strategic recommendations on personality-brand fit and support integration of celebrities/KOLs in brand campaigns. Stay updated on local pop culture and entertainment trends that can be leveraged for brand initiatives. RequirementsBachelor’s degree, preferably in Marketing, Communications, or related fields. Minimum of 5 years of experience in celebrity, talent, or KOL management. Strong ability to craft effective KOL strategies tailored to different campaign needs. Ability to interpret campaign data and derive actionable insights to enhance performance. Deep understanding of the Philippine media, entertainment, and influencer landscape. Strong network and background in talent and influencer negotiations.
Excellent written and verbal communication and presentation skills. Strong problem-solving and project management capabilities. Self-starter, highly organized, and team-oriented. Culturally in tune with Filipino consumer behavior and familiar with popular and emerging public figures.
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