Job DescriptionEnd-to-end creation, management, and execution of in-app communication channels (Push Notification & Electronic Direct Mail)Ensures accuracy and consistency of all communications Exhibits creativity and comfort in writing English and Tagalog copiesCoordinates with promotional and operational teams within Shopee to execute PNs and EDMsCoordinates with Marketing Operations for the backend set-up and quality assurance of communications before they are sent outUtilizes available data as a basis for formulating communications strategies and tactics to optimize engagement and performanceEnsures availability during campaign live dates as required - this can at times require the Specialist to work on weekends and take early/late shifts to manage pivot executions or emergenciesRequirementsBachelor's DegreeCommunication - This is a highly cross-functional role, being comfortable initiating clarifying conversations with multiple PICs is essential to successCreative writing - The specialist must be able to write and create engaging copies that will attract users to the applicationAttention to detail - All communications should be reviewed and proofread thoroughly; they should be error-free and accurate before they are sent outGoogle Suite champion - The majority of our work is executed on trackers; it is essential to be comfortable working on G-Suite, in particular, GsheetsOrganization - The role requires the specialist to both write copies and coordinate with stakeholders.
The specialist must be organized and be good at managing their time.
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