Job DescriptionUnderstand the full-funnel solutions from Online Marketing, including but not limited to user acquisition, user re-engagement, search, branding and lead generationDrive market-leading ROI and analyze the optimal mix of digital campaigns to achieve KPIs through data-driven recommendationsKeep track of online campaigns’ efficiency and actively provide ideas and solutions for continuous improvementSupport on OM budget & projection model enhancementSupport adhoc request and analysis that may be initiated from local or regional marketing teamsRequirementsBachelors’ degree in business administration, business analytics or other quantitative majorsStrong analytical skills with high proficiency in ExcelAt least 1 year of hands-on experience with major online marketing channelsAbility to communicate and articulate insights and ideas in a clear and succinct manner Ability to collaborate with stakeholders from across levels, including senior leadersAbility to analyse data and derive insights that drives key business decisionsAbility to thrive in a dynamic and collaborative environment and manage multiple projects Working knowledge of paid media analytics, tracking and reporting platformsGood to have:
SQL and/or Python and experience building dashboards
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