Shopper & Brand Activation Manager

Now hiringShopper & Brand Activation ManagerFull time, JHBWe are looking for a passionate and results-driven Shopper & Brand Activation Manager to strengthen our brand’s connection with both consumers and shoppers across key marketsPlease do not apply if you don't have activations or promotions exp. For this role we need someone to hit the ground running with previous exp in this field due to the size and nature of the piece of business that needs to be managed.MAIN RESPONSIBILITYDevelop and implement shopper activation strategies to enhance the in-store experience and increase sell-out in close collaboration with sales and marketing teams.Plan and execute brand activations such as trade shows, sports sponsorships, in-store activations, and local brand campaigns to maximize brand visibility and emotional connection with the target audience.Understand local market, shopper, and consumer insights to input into local brand planning and executionClear understanding of role of brands in market, lifecycle stage, tools available to drive sales and equity wins with focus on delivering exponential growthLead and develop relationships with local agency partners to optimize delivery of activities and facilitate effective timely communication Monitor and report on competitor activity and market intelligence, including promotions, prices, deals and evaluate their impact on our brands and plans, making recommendations to respond appropriately•Partner with Channel Activation Manager to contribute to integrated activity plans for sign off during Lockdown Meetings and Cycle Briefings to Commercial team and to ensure detailed channel mechanics, A&P, and KPIs are based on insights with clear barriers to overcomeA bachelor’s degree in Marketing, Business, or a related field – a master’s degree is a plus.3-5 years of experience in shopper marketing or trade marketing within FMCG – experience in the sweet category and knowledge of the German and/or Danish markets is a plus.A creative and innovative approach to consumer engagement.Experience in budget management and campaign analysis.If you want to work on some of the coolest brands in the country - let's chat!Send resume to: yolanda@cardilogix.co.za