Social Content Manager

DescriptionYamaha employees are committed to helping everyone progress, express, and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey. As the world’s largest musical instrument manufacturer, we are known for our quality, customer service and innovation.Purpose of RoleThrough social content, inspire the generations of music makers and humanize the Yamaha brand.Key Accountabilities Include Manages the execution of social content projects and ensure they are completed on-time and deliver on the creative brief Plans, develops, and executes social activities and programs to drive the growth and metric goals of social media accounts Ensures content aligns to brand objectives and achieves performance metrics Ensures content resonates with customer base through engagement rate metrics Manages influencer marketing program, ensure influencer selection is aligned with brand and program goals Ensures content is measured against competitor analysis metrics to meet or exceed competitor metricsPrimary Responsibilities Include Drives social content planning and production with our in-house agency Studio60 Manages content creation workflows with internal and external vendors Works with category teams to plan programs and initiatives Works with our internal artist relations team to scope our opportunities for content development with our artist programCore Functional Competencies Design: Create visual content to effectively share product and brand attributes with target audience Digital Media Management: Synthesize all components of a digital marketing campaign across platforms Social Media: Use social media channels to attract and engage customers, and to promote the brand and products Storytelling: Communicate the Brand Promise in an emotional mannerCore Behavioral Competencies Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment) Customer Focus Decision Quality Plans and Aligns Collaborates Self-development Situational AdaptabilityQualificationsIdeal Experience managing or working in social media for a brand or agency Experience or familiarity with Sprinklr or other enterprise social management platform Experience with social media enterprise-level social listening tool Previous experience developing initiatives and programs to drive social media platform growth objectives Experience with development of social first content for a brand or agency Previous work with influencersPreferred Bachelor’s degree in Marketing or related field Graphic design or video editing and/or production work that can be applied to social content Previous experience with making decisions based on social media analyticsHere’s What We’ll BringComprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributionsPerformance based bonus programRobust employee wellness programs including free music lessonsGym and wellness reimbursement programTobacco cessation reward programFree concerts from award winning artistsDiscounted hotel, travel, entertainment, and other attractionsEmployee product purchase programFlexible work optionsCasual dressVacation, sick-time and personal floating holidays Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun eventsInclusive and passionate cultureWe foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of YamahaCompensationThe hiring range for this position is $87,000 - $105,000 annually + bonus. This is the hiring range and does not include the value of benefits. The hiring range does not reflect total earning potential over time.Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.