Social Media Ads Specialist

Company Name: Penston Academy of International StudiesLocation: Uttara (Onsite)Job Type: Full-TimeJob Responsibility:Plan, create, and manage paid advertising campaigns on Facebook, Instagram, LinkedIn, and other social platforms.Develop and implement ad strategies to achieve lead generation, engagement, and conversion goals.Conduct audience research and segmentation to maximize ad performance.Analyze campaign results, prepare performance reports, and suggest data-driven optimizations.Manage ad budgets efficiently and ensure ROI targets are met.Collaborate with the content and design teams to create compelling ad creatives and copy.Stay up to date with the latest social media advertising trends, algorithms, and tools.Qualifications:Bachelor’s degree in Marketing, Business, or a related field.1–3 years of proven experience managing paid campaigns on Meta Ads Manager, LinkedIn Ads, or Google Ads.Strong analytical skills and proficiency in performance tracking and reporting.Creative mindset with an eye for design, ad copy, and audience engagement.Experience in A/B testing, retargeting campaigns, and conversion optimization is a plus.Salary: 25-30KOffice Hours: 10:00 AM - 07:00 PMWork Days: 06 DaysOther Benefits: As per company policyApply Instruction:Interested candidates should send their CV in PDF format to career@penston.orgApplication Deadline: 10 Nov 2025