Social Media and Community Creative

Job Title: Social Media and Community Creative Department:MarketingReports to:Marketing ManagerLocation:Melbourne or SydneyAbout JMC AcademyFounded in 1982, JMC Academy is Australia’s premier institution in Creative Industries education, offering a diverse range of Degrees and Diplomas in Music, Songwriting, Audio Engineering, Film and Television Production, Acting, Entertainment Business Management, Visual Communication (Design), Animation, Game Design, and Music Production. With a 40-year legacy, JMC Academy provides cutting-edge and technologically advanced programs that meet the global demands of the creative industries. JMC operates from 3 large footprint campuses across the east coast of Australia (VIC, NSW & QLD), teaches ~2,500 students per annum and is positioned as one of the largest private higher education providers in Australia. With advanced-design campuses, ongoing technology upgrades, a dedicated team of academics and industry professionals, and a network of international master class lecturers, JMC Academy is committed to ensuring our graduates make their own indelible mark on industry. JMC Academy’s ultimate focus is to deliver inspiring and technologically sophisticated programs, which cater to the global needs of the Creative industries. By nurturing, supporting and mentoring students who share a true passion and dedication for these industries, we can guide them into rewarding careers. Our PurposeWe educate and inspire creative minds to shape their careers and our world.At JMC Academy, we educate and empower creative minds to transform their passion into lifelong careers and meaningful contributions to the world.As a vibrant, inclusive community of innovators and explorers, we deliver rigorous, real-world education in the creative industries, uniting academic excellence with practical experience, emerging technologies and industry engagement.We nurture resilience, compassion, and curiosity in every student, helping them chart their unique path, shape their careers, and become creative leaders who inspire, connect, and thrive, locally and globally.Our VisionTo be the global leader in creative education, chosen by creatives, trusted by industry.Our ValuesCreative Innovators — An opportunity to dream, bring our creative genius to life, making meaningful contribution and delivering innovation to the world stage.Curious & Resilient Explorers — In a world of uncertainty, we are a team of curious minds, who embrace the uncertain, creating a life of learning, exploration and inspiration. At JMC we grow our voice to be confident and unstoppable. We aren't afraid to fall, as we know we will rise.Inclusive Community of Connectors — We create meaningful pathways, only possible through our connections and impact.Empathetic & Compassionate Leaders — We care about every individual who walks through our doors, with kindness in our hearts and purpose in our minds.Honest, Accountable & of Uncompromising Quality — Our honesty, integrity and quality will not be compromised, as we strive to achieve our best. We are determined to reach our goals, as we hold ourselves and each other accountable.Our DifferenceCreative education requires a unique approach. This is why the JMC student experience is different. Our world-class studios, student spaces and hands-on learning inspire creative exploration, collaboration and innovation.Role SummaryThe Social Media and Community Creative plays a vital role in shaping how JMC Academy connects with its audiences online. This role combines creativity, curiosity, and strategic insight, managing JMC’s social channels, driving engagement, and building a thriving digital community across current and emerging platforms.Working closely with the Marketing Manager, this position balances strategy and storytelling: from developing content ideas and trend analysis to fostering authentic community conversations. The ideal candidate will be a strong communicator with a deep understanding of youth culture, social trends, and the creative industries. Someone who can turn a social post into a conversation, and a conversation into community.Key ResponsibilitiesSocial Media Strategy & ExecutionManage JMC Academy’s social media ecosystem across platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook, emerging channels).Plan, create, and publish engaging content in alignment with brand tone, marketing campaigns, and audience insights.Work with the Marketing Manager to develop and execute channel strategies that enhance brand visibility and engagement.Support paid and organic content initiatives through content ideation and coordination with agency partners.Community ManagementBuild and nurture JMC’s online community across students, alumni, and creative audiences.Act as the voice of JMC, responding to messages, comments, and queries with professionalism and warmth.Facilitate and moderate community spaces such as Discord and Reddit, promoting increased positive share of voice.Collaborate with internal teams to ensure consistent brand messaging and timely customer service responses (managed via a hub and spoke service model).Content Collaboration & CreationPartner with student content creators and campus teams to develop authentic, student-led content.Coordinate content production (photo/video shoots, day-in-the-life reels, event coverage) that captures JMC’s creative culture.Support collaborations with external creative brands (e.g. music festivals, industry partners) that enhance audience engagement and JMC’s brand positioning.Insights, Reporting & InnovationTrack channel performance and prepare regular reports on engagement, reach, and sentiment.Analyse social trends and cultural moments to inform future content opportunities.Identify platform innovations and recommend new formats or creative strategies to keep JMC at the forefront of digital engagement.Key Attributes and Experience1–3 years’ experience in social media content creation.Degree-qualified in Marketing, Media, Communications, or a related creative field.Proven success building and growing engaged online communities.Design and video editing skills (Canva, TikTok/Reels editing, Adobe Suite a plus).Excellent communication, writing, and storytelling abilities.Strategic thinker who balances creativity with data-driven decision-making.Passion for the creative industries and youth culture.Collaborative team player who thrives in an ideas-driven environment.KPIs and Measures of SuccessChannel growth and engagement: Demonstrated quarterly uplift in follower count and engagement rate across key platforms.Content quality and consistency: Positive feedback from audiences and alignment with JMC’s brand tone and messaging.Community sentiment: Maintained and enhanced positive sentiment and share of voice across social media channels.Strategic impact: Social insights actively inform wider marketing strategy and campaign development.Collaboration: Strong partnerships with student content creators, academic departments, and internal stakeholders to drive cohesive campaigns.