Social Media and Content Specialist

We’re looking for a creative, trend-savvy storyteller to join our Global Social Media & Influencer Team. If you live and breathe content, scroll TikTok for “research,” and know how to turn a creative brief into a scroll-stopping moment — this role is for you. As our Social Media & Content Specialist, you’ll bring the Hunkemöller brand to life every day across social and beyond. From planning content calendars to creating videos that make people double-tap, you’ll be the creative engine behind our social presence.What you’ll be doingCreate & Innovate Develop and edit short-form video content for TikTok and Instagram (both in-office and on set). Capture authentic, social-first moments that bring our campaigns and collections to life. Write content briefings with clear direction and tone of voice for our UGC creators. Design dynamic social graphics and visuals using tools like Canva or Adobe Creative Suite. Experiment with new formats, transitions, and creative styles to keep content fresh and exciting. Confidently use AI tools to support ideation, captioning, and creative optimisation.Plan & Execute Own the Instagram and TikTok content calendars, alongside the Social Media Manager, ensuring consistent storytelling across both platforms. Collaborate closely with our creative, influencer, and brand teams to deliver cohesive social content. Help coordinate social shoots, from planning to on-set execution, ensuring strong brand representation. Spot and act on social trends — from audios and memes to visual aesthetics — and turn them into brand-relevant ideas.Analyse & Optimise Monitor and analyse content performance, spotting what resonates with our audience. Share learnings and recommendations to continually evolve our content strategy. Support monthly reporting.Collaborate & Connect Partner with our influencer team to brief creators and integrate UGC into social campaigns. Support on community engagement when needed, ensuring our followers feel seen and heard.What you’ll bring 2–4 years’ experience in social media, content creation, or digital marketing — ideally within fashion, lifestyle, or beauty. Strong understanding of TikTok and Instagram — you know what works (and what doesn’t). Skilled in mobile video production and short-form editing tools (e.g. CapCut, Premiere Pro, etc.). Confident writing captions and crafting social copy with personality. Sharp eye for visual storytelling, layout, and aesthetics. Ability to interpret content performance and apply learnings quickly. Fluent English (Dutch or other languages are a plus). Organised, proactive, and passionate about creative storytelling. A self-starter with respect for others’ points of view: The ability to work well alone as well as with different departments across the business Finished a Bachelor, HBO or Master’s degree in (online) marketing/communicationsWhy you’ll love working with usAt Hunkemöller, we celebrate confidence, creativity, and connection. You’ll join a team that values innovation, collaboration, and fun — with the freedom to test ideas, take creative risks, and make an impact.We believe social media is where our brand truly comes to life — and you’ll be right at the heart of it.