Social Media and Content Specialist

Join an exciting, fast-paced team setting the trajectory of the beauty industry in Pakistan!MYS Group is looking for a dynamic, creative, and self-starting Social Media and Content Specialist to grow the digital presence of our international beauty brand, Revlon Professional. The desired individual will bring our brand to life online, from concepting and posting engaging content, to growing our audience, to interacting with our audience in real time.If you’re a creative thinker with a passion for story telling, content creation, social media, and working with beautiful products, this role might be for you.ResponsibilitiesPlanning, creating, and posting content that makes people stop mid-scrollOwning our social platforms (Instagram, TikTok, Facebook), from strategy to executionCreating & managing all forms of social content that drives engagement & brand visibility: short videos/reels, photos, highlights, carousels, stories, engagement postsCreating content through self-generated ideas and product-driven creativity, showcasing the brand in fresh and engaging ways, in fresh and engaging contentKeeping up with trends to create engaging, witty, and timely content that stands out in the noiseStaying one step ahead of digital trends — experimenting with AI tools, filters, video editing and creative formats to craft content that feels current and drives engagementTrack and analyze performance. Report out on insights regularly and use data to continually refine and optimize the content & posting strategyUnderstanding that sales is a direct function of quality contentQualificationsProven experience creating quality, engaging contentProven experience managing social accounts for a B2C brand, with a portfolio of successful campaignsExceptional content creation skills, with the ability create strong creative visuals (graphics, photos and video)Proficiency with design tools (e.g., Canva, Adobe Creative Suite) and video editing software (e.g. CapCut, Premiere Pro)Creative, self-starter with the ability to work independently and manage deadlinesExperience in social media analytics and reportingProficient understanding of Gsuite & Microsoft Office productsPrevious beauty industry experience is considered an assetSUBMIT YOUR RESUMEoffice@mysgroup.net