Social Media Executive

The Pinkvilla team is looking for talented, smart, and experienced Social Media Executive across all Social Media platforms.About PinkVilla:Pinkvilla is one of the largest digital websites in entertainment, lifestyle and fashion categories with 30 million unique users and 21 million social media followers.Based in: MumbaiWhat do you need to do? (Role and Responsibilities)Develop creative and engaging social media posts for Pinkvilla social media handlesManage the day-to-day handling of all social media channels adapting content to suit different channels.Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, asana and olapic.Create engaging multimedia content (and/or outsource this effectively) across multiple platforms.Form key relationships with influencers across the social media platforms.Undertake audience research.Manage and facilitate social media communities by responding to social media posts and developing discussions.Monitor, track, analyse and report on performance on social media platforms using tools such as google analytics and Facebook insights.Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity.Recommend improvements to increase performance.Set targets to increase brand awareness and increase customer engagement.Encourage collaboration across teams and departments.Qualification:-Excellent understanding of digital marketing concepts.Strong creative and analytical skills.Minimum 4+ years of Experience in Social Media- Instagram, Facebook, snapchat, X etcMust have experience and knowledge on the latest updates in Entertainment.Preferred candidates from the Media Industry.Candidate must has good knowledge and awareness of Bollywood entertainment & US-centric news and Global trendsGood knowledge of all different digital marketing platforms.