Social Media Manager, Affinity

Job DescriptionJoin the team redefining how the world experiences design.Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.Where And How You Can WorkAlongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we’re focusing on London so we can best support our teams and keep collaboration flowing.This role is a 6-month engagement, working full-time hours.About The Role/SpecialtyWe’re launching new social channels in the UK, and we’re looking for a creative and strategic storyteller to help shape how Affinity shows up from day one. In this role, you’ll build our social presence for Affinity from the ground up; creating culturally relevant, native content that connects, entertains, and inspires.This is a hybrid role for someone who blends content craft with platform expertise, and who’s just as confident ideating as they are publishing, engaging, and iterating. You don’t wait to brief... you’re the type to shoot, write, edit, and post if it means getting something great out the door fast.You’ll bring a sharp understanding of pro-designer culture, trends, and creators, and know how to translate that into platform-native content that builds community and brand love.What You’ll Do (responsibilities)Own and operate Affinity’s social media presence end-to-end; from strategy and ideation, to creation, publishing, engagement, and reportingCollaborate with local agencies, freelancers, creators and influencers to bring fresh, relevant ideas to lifeBe a culture-vulture: spotting trends and jumping on moments that matter in real-timeEngage with your audience to spark conversation, build community, and fuel connectionWork closely with local cross-functional teams to align on strategy and market goalsTrack performance, gather insights, and iterate quickly to scale what lands across paid and improve what doesn’tBe a brand guardian — upholding Affinity’s tone of voice and values across all channelsWhat We're Looking ForExtensive experience in social media, with a focus on content creation and community engagement idealA creator mindset: you’re comfortable shooting, editing, writing, designing, and posting your own contentA deep knowledge and understanding of the pro-designer landscape and mentality: you should know your raster from your vector, your boolean operators and what LUT packs areDeep platform knowledge, especially of TikTok and Instagram, with an instinct for what works where and whyA strong eye for design and storytelling, with hands-on experience using Affinity and Canva to bring ideas to lifeA sharp sense of what’s trending (and what’s tired) in your local culture and social landscapeExperience collaborating with agencies, freelancers, creators, communities and cross-functional marketing teamsStrong written and verbal communication skills, and confidence using English for day-to-day collaboration with teamAnalytical thinking, with the ability to draw insights from content performance and optimise accordinglyProficiency with tools like Canva (of course), Sprout Social, Looker, Google Suite, and other social publishing/reporting toolsHighly organised, self-motivated, and comfortable working in a fast-paced, ever-changing environmentOther Stuff To KnowWe make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.Please note that contractor-accreditation meetings are conducted virtually.Check out lifeatcanva.com for more info.