Social Media Manager

Job DescriptionAre you a social media powerhouse with a love for health and fitness? This is your chance to turn passion into impact!We’re on the hunt for a creative, high-energy Social Media Manager to elevate our brand and grow our amazing NW community. Ready to own the spotlight? Your dream role starts here!THE ROLEThis roles brings together a passion for storytelling, a knack for creativity, a love for all things health and fitness, combined with a deep understanding of social media. In this dynamic role, you’ll be the driving force behind our social media strategy, and providing leadership to the social media team in creating, curating, and managing eye-catching content that engages, excites, and grows our audience across multiple platforms. You’ll also collaborate with influencers, stay on top of trends, and use your expertise to develop creative campaigns that resonate with our community and importantly bring alive our brand positioning “Built for Life”.Key Responsibilities Of The Role IncludeSet the Vision and Execute the direction:Develop and implement a comprehensive social media strategy to increase followers and maximise engagement.Execute against our core communication pillars that drive the NW brand positioning and audience connectionSet specific objectives and report on ROI.Track and analyse social media metrics to measure the success of campaigns and adjust strategies accordingly.Analyse competitors’ and peer brands social media activities and identify opportunities for improvementLead The Social Media TeamLeading a team of two to ideate and create (script, film, edit and produce) engaging content that is relevant to our target audience and brand content pillars.Create content with Ambassadors.Create and manage the scheduling for all social media platforms.Collaborate with the marketing team to ensure content aligns with brand voice and marketing goals.Jump on evolving social media trends to drive up engagement.Experiment with new techniques and tools to drive engagement and conversions.Work with other departments to ensure social media activities align with overall company goals and campaigns.Lead and inspire the social media team, providing mentorship, coaching and guidance to all members so that the team grows together!Manage the team workloadSocial Media Tools You Must Know How To UseMeta Business Suite / Creator StudioStorrito/Later (Scheduling platform or any other scheduling tool)Adobe Creative Suite (Premiere Pro, Photoshop & Lightroom)CanvaShopify (for Shopify Collabs)Knowledge of shooting content with a cameraAbout YouOpen to those on the GC or a person ready to ditch the big city for the sunny health conscious Gold Coast!!Proven work experience as a Social Media Manager or similar roleExperience working in the fitness and retail industry would be beneficialExperience working with content creatorsThe ability to work collaboratively in a fast-paced environment and work confidently under pressure is necessaryExcellent knowledge of Facebook, Twitter, LinkedIn, Instagram, TikTok, and other social media best practicesStrong written and verbal communication skillsCreative mindset with the ability to think outside the boxAnalytical skills and ability to interpret social media metricsAbility to multitask and manage multiple projects simultaneouslyBachelor’s degree in Marketing, Communications, or a related field (preferred but not essential). (Short travel trips may also be required as part of the role)LIFE AT NUTRITION WAREHOUSEWe are Nutrition Warehouse – Australia’s leading and largest health and sports supplement retailer, inspiring you to be BUILT FOR LIFE! We have over 120 stores across Australia and New Zealand and guess what? We aren’t slowing down.At NW, we live by our five core values: Deliver WOW, Enjoy the Journey, Stronger Everyday, Together We Grow, and Give a Sh!t. We are committed to exceeding expectations, fostering continuous growth, building a supportive community, and caring deeply about the well-being of our customers. If you’re aligned these values and dedicated to making a positive impact, join us in our mission to inspiring 2 million people to be built for life by 2033!The BenefitsBy becoming part of the Nutrition Warehouse team, you’ll gain access to an exciting range of benefits includingCompetitive salary and benefitsSupport office FLEX – 1 WFH day plus flexible start/finish timesTraining and development opportunities to make gains in your careerHuge discounts on ALL products | EHP Labs, Anabolix, ATP Science, X50, JS Health and more!Access to the latest industry innovations – be at the forefront of sports nutrition science!Discounts on private health insurance, gym memberships and your favourite fitness apparel!Paid primary and secondary parental leaveDitch the suit and tie – wear your activewear to work!Share This JobClick to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to email a link to a friend (Opens in new window)