Social Media Marketing Specialist

Job OverviewWe are seeking a highly creative and strategic Social Media Marketing Coordinator to join a premier luxury architecture and interior design firm in Manhattan. In this role, you will lead the development and execution of a refined social media strategy that elevates our digital presence, strengthens audience engagement, and enhances brand visibility across all platforms.The ideal candidate is a savvy storyteller with a strong grasp of social media and digital marketing trends, exceptional communication skills, and a passion for cultivating meaningful relationships with our community and partners.DutiesDevelop and implement comprehensive social media strategies that align with the company’s goals and objectives.Create, curate, and manage published content across various social media platforms including Facebook, Twitter, Instagram, LinkedIn, and others.Monitor social media channels for trends, feedback, and engagement opportunities through effective social listening techniques.Conduct research to stay updated on industry trends and competitor activities to inform content creation and strategy.Utilize Adobe tools for graphic design and video editing to produce engaging visual content.Collaborate with cross-functional teams to ensure brand consistency in messaging across all platforms.Manage relationships with influencers and partners to enhance brand visibility and engagement.Proofread all content before publication to ensure quality and accuracy.Analyze performance metrics to assess the effectiveness of social media campaigns and adjust strategies as needed.ExperienceProven experience, ideally 2-4+ years, in social media management or digital marketing is essential within a luxury market.Strong understanding of web analytics tools and social media platforms' algorithms.Excellent communication skills with a knack for storytelling through digital content.Experience in relationship management with a focus on building community engagement.Familiarity with social listening tools to gauge audience sentiment effectively.Proficiency in Adobe Creative Suite or similar design software is preferred but not mandatory.Strong research skills to identify trends that can be leveraged for content creation.Bachelor’s degree in Marketing, Communications, or a related fieldJoin us as we elevate our brand's voice in the digital space!