Social Media Operations Specialist

About UsFounded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. We have over 2,700+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. 90% of Planet Fitness stores are owned and operated by independent franchisees.At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!OverviewThe Social Media Operations Specialist will support the back-end infrastructure of the Planet Fitness social media ecosystem, with a focus on managing platform tools and systems that power both national and local digital channels. This role will be responsible for working closely with our social media team, social media vendors, and internal teams to maintain API connections, ensure data integrity and consistent functionality across all tools and platforms.Key responsibilities include tracking and maintaining platform permissions, verifying local page integrations, troubleshooting access issues, and supporting the data hygiene and technical setup required for scalable social media and business listing execution. This position will also partner cross-functionally with public relations and external customer service agencies to enable success in managing member outreach and brand reputation across all digital platforms.This role will be based out of our Hampton, NH office and will be expected to follow our hybrid work schedule.ResponsibilitiesMaintain and monitor back-end integrations and API connections across national and local social media platformsTrack and manage user access and permissions within Meta Business Manager, TikTok Business Center, and other social platform dashboardsSupport onboarding and maintenance of local club pages, ensuring proper connection to publishing and analytics systemsTroubleshoot access, connection, and tagging issues with external partners and platform support teamsPartner with internal teams and external vendors to ensure accurate data flow across Salesforce, Sprinklr, and other digital toolsMaintain up-to-date documentation of platform workflows, processes, and permissionsIdentify and recommend opportunities for operational and systems improvementsAct as the liaison between external business listing partners/tools and franchisees, Field Marketing, Operations and other internal stakeholdersKeeps watch of all social media activities related to the brand and works alongside external and internal partners to enable great member experiences and minimize risk to the brandLeads club page expansion and reputation management and online listing needsManage the full credential lifecycle for all social media accounts and related integrations (Meta Business Manager, TikTok Business Center, Sprinklr, Salesforce, etc.): create, rotate, revoke, and store login credentials securelyOwn the local activation of comped memberships for agency partners, creators, PFFs, and influencersEnsure timely delivery of Meta leads to local teams.QualificationsBachelor’s degree in Communications, Marketing, English or related discipline2+ years of experience in social media or digital marketingPassionate user of social media & digital technologies with strong knowledge of social media best practicesExcellent writing, proofreading, and copy/editing skillsStrong computer literacy (Adobe Creative Suite, PowerPoint, Google Drive and Microsoft Office)Experience collaborating across departments and teams in high pressure situationsStrong attention to detail, efficient, and organized with an ability to establish priorities and objectivesExcellent presentation and communication skills along with the ability to communicate effectively across all levels of the organizationAble to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externallyDedicated learner with a natural curiosity for consistent growthExhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environmentCooperative team player with an upbeat, positive, “can-do” attitude! Perks Planet Fitness cares about you and your well-being. We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options. In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities. We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan.This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance.Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.