Social Media Specialist - Instagram

About MENARDFounded in 1959, MENARD is a prestigious Japanese skincare and cosmetics house known for merging cutting-edge dermatological research. With a commitment to "seeking true beauty," MENARD creates luxurious skincare rituals that elevate both skin and lifestyle. As we continue to expand our brand presence globally, we are seeking a passionate Social Media Executive / Social Media Specialist to help deliver our story of beauty with integrity and sophistication.Role OverviewThe Social Media Executive (or Social Media Specialist) is responsible for building and managing the brand's online presence across social platforms, with the goal of driving engagement, strengthening brand affinity, and supporting business growth. This role requires both creative thinking and data-driven execution—balancing storytelling, aesthetics, and performance metrics to deliver compelling content that resonates with target audiences.In industries like beauty,, the Social Media Executive must be deeply plugged into digital trends, influencer culture, platform-specific behaviors, and visual direction, ensuring the brand stays culturally relevant and aspirational.Reports To : Director sales & marketing 
Department : Marketing & CommunicationsEmployment Type : Full-timeLocation : Tangerang, Indonesia Key ResponsibilitiesContent Strategy & CreationAssist in developing the brand’s social media content calendar aligned with product launches, campaigns, and key cultural moments.Collaborate with creative, product, and marketing teams to develop on-brand, visually compelling content (images, videos, Reels, Stories, etc.).Write engaging, on-brand copy for captions, hashtags, and social post descriptions.Platform ManagementManage daily operations of social media platform.Schedule and publish content using social media management tools (e.g., Hootsuite, Later, Sprout Social).Monitor channel performance and optimize posting times and formats based on analytics.Community EngagementMonitor and respond to comments, DMs, and mentions in a timely and consistent brand voice.Build a strong sense of community by engaging with followers, creators, and other brand-aligned accounts.Identify user-generated content (UGC) opportunities and nurture organic brand advocacy.Performance AnalysisTrack and report on key metrics (reach, engagement, follower growth, CTR, conversions, etc.).Use insights to recommend content optimizations, A/B testing, or new formats.Stay updated with platform algorithm changes and content performance trends.Influencer & Trend CollaborationSupport influencer campaigns with social content needs and timeline coordination.Spot trending formats, audio, or challenges that can be adapted for brand relevance.Coordinate with PR/KOL teams to amplify influencer partnerships on owned channels.Ideal Candidate Profile1–3+ years of experience managing or supporting social media channels, ideally in luxury beauty.Proven experience creating and managing content for Instagram.Deep appreciation for Japanese aesthetics, skincare, and prestige experienceFamiliarity with photo and video editing tools (e.g., Canva, CapCut, Adobe Suite, VSCO, Lightroom).Strong visual sense and attention to aesthetics, layout, and tone—especially in luxury or trend-led categories.Excellent writing and communication skills, with the ability to adapt voice and tone for different platforms.Data-driven mindset: comfortable with reading analytics and proposing improvements.Organized, detail-oriented, and able to manage content calendars and deadlines effectivelyWhat MENARD OffersA unique opportunity to be part of one of Japan’s most revered luxury skincare brandsDynamic, cross-functional collaboration with teams across marketing, e-commerce, and retailA culture that values refinement, respect, and innovationCompetitive salary, skincare allowance, and professional development opportunities