Social Media Specialist

Key ResponsibilitiesContent Strategy & LocalizationMaster platform algorithms (TikTok/Instagram/WhatsApp/FB/Youtube) to design content strategies aligned with Indonesian user preferences, boosting visibility and engagement.Track local trends, cultural events (e.g., Ramadan, Independence Day), and viral topics to create high-resonance content that amplifies brand voice.Produce and edit short-form videos (TikTok/Reels) independently, ensuring creativity and cultural relevance. Competitor Analysis & InnovationMonitor competitor activities and industry trends to identify content innovation opportunities.Build/maintain a local KOL database, design collaboration campaigns, and nurture long-term partnerships to expand brand reach.Community Engagement & User ManagementProactively engage followers via comments, DMs, and interactive content (Q&A, polls) to foster loyalty.Address user inquiries promptly while upholding brand voice and image.Performance Analytics & OptimizationTrack KPIs (follower growth, impressions, reach, engagement rates) and deliver actionable insights.Continuously refine content strategies based on data to maximize social ROI.QualificationsEssentials3+ years managing Indonesian social media accounts with proven success on TikTok/Instagram/WhatsApp.Advanced video shooting/editing skills is preferredFluent in Bahasa Indonesia and English (written/spoken).Deep understanding of Indonesian cultural nuances, trend, and user behaviors.PreferredBackground in international company, FMCG, Cosmetics, Fashion industry are preferredExisting network of Indonesian KOLs/influencers with case studies.Experience with analytics tools (Meta, Google Analytics, etc).