Social Strategist

Social StrategistAt MSQ Sport + Entertainment we make brands part of the culture people care about most - sport and entertainment.We move as fast as culture, with agility built into our approach. Always seeking new ways to build emotional connections between brands, talent, rights holders and fans.We create experiences that connect fans, talent, and brands in ways that feel authentic, emotional, and impossible to ignore. From global sponsorships to live activations and social storytelling, we help brands earn attention and drive relevance where passion lives loudest.Our work lives at the intersection of sport, culture, and creativity — and we’re looking for a strategist who thrives there too.About the RoleWe have an opening for a Social Strategist who sees the world through a cultural lens.You’ll lead in the creation of social-first strategies that turn brand partnerships into cultural moments.You're experience in social strategy will be at the forefront of building bold, culture-defining content that has impact and scale, social activations for the biggest names in sport and entertainment, content strategies powered by our proprietary TRIBES data tool that maps fan cultures in real-time, work that works—unexpected, shareable, and genuinely entertaining, campaigns that live at the epicenter of sport and youth culture.You’ll have a deep passion for and understanding of sport fandoms + the latest sponsors; the brands that are breaking new ground on social, cutting through and collaborating; the trend makers, collaborators and creators; the players, the coaches and the emerging stars; the issues at the heart of the beautiful game, the latest news from the field of play, gaming and entertainment and the potential for new opportunities in the future of sport and entertainment.This isn't just another social role - it's your chance to join an agency on a growth trajectory as we scale into our next chapter with the most exciting briefs in sport and entertainment.What you’ll be doing:Build bold, insight-led social strategies that amplify brand partnerships across sport and entertainment.Spot and shape cultural opportunities, helping brands connect with fans in real time and on their terms.Turn sponsorship assets into social storytelling that feels authentic, not forced.Partner with creatives to craft content ideas that hit hard, travel fast, and deliver impact.Create social strategy that defines brand voice, tone, and visual identity across platforms.Track what’s working — and what’s next — through smart use of analytics and insights.Lead real-time content planning for live events, launches, and major cultural moments.Present strategies and ideas that inspire — with energy, clarity, and conviction.What we need from you:What you’ll bring to the table5 plus years of experience in social strategy within sport, entertainment, and brand marketing.Deep knowledge of how fans behave online — and what earns engagement in a feed full of noise.Fluent in culture: you’ll have a point of view on how sport intersects with music, fashion, and gaming.Can nurture and build authentic communities that shape culture rather than just respond to it.A collaborator at heart - you bring creative, strategic, and production minds together to make great work even better.Analytical but instinctive - as comfortable in a deck as you are in a brainstorm.A natural storyteller who can connect data, culture, and creativity into a clear narrative.Always on - tracking trends, platform shifts, and what’s next in the world of fans and brands.Hands-on experience with creator and influencer strategy.Comfortable operating in fast-moving, real-time environments.Experience connecting experiential and digital storytelling in one cohesive journey.A creative thinker who thrives on storytelling, memes, and moments that spark engagement.Applications for this opportunity will close on Thursday 6th November.NO RECRUITERS PLEASE.What we offer The chance to work on partnerships for some of the world’s most loved brandsA collaborative, fast-moving creative environment where ideas come to lifeRapid career progression with room to shape your style & find your unique voiceHybrid and flexible working modelCompetitive salary, plus benefits package including health coverAbout MSQ Sport + EntertainmentMSQ Sport + Entertainment uses the power of sport and entertainment to create deeper connections for brands & rights holders. We deliver work that moves the needle, shapes culture, and earns attention in the moments that matter.Founded in the summer of 2024, the agency has already seen significant growth with offices in London, New York and Amsterdam.Our client roster currently includes: The FA, Amazon, Howden, Callaway Golf, O2, Virgin Media, Glenfiddich, British Gas, Monkey Shoulder and Under Armour.