Specialist, Business Analytics & Marketing

Analyzed business data and customer segments to support strategic planning, service development, and targeted marketing and planned and executed marketing strategies while coordinating with internal teams and external partners to drive business growth.Analyzed business data such as revenue, competitors, customers, and market trends by gathering information from both internal and external sources.Formulated strategic short, mid, and long-term business plans to drive sustainable revenue growth and strengthen the company’s market positioning.Planned and executed integrated marketing campaigns across both online and offline channels to enhance KSC’s brand image and drive sales growth.Served as the lead for both Business Analytics and Marketing, driving data-informed strategies and integrated campaign execution.Coordinated with internal teams and external partners to ensure successful project execution.QualificationsBachelor’s degree in business administration, marketing, economics or related.Skill in business data analysis and strategic planning to drive revenue growth and market expansion.Experienced in leading cross-functional teams and executing integrated marketing campaigns across online and offline channels.Strong communicator with proven ability to coordinate effectively between internal departments and external partners.Experience of at least 8 years in analyzing business performance metrics such as revenue, customer segmentation, and market trends to support strategic decision-making.Proven track record in developing and implementing marketing strategies, including online and offline campaigns, to enhance brand awareness and increase sales.Hands-on experience leading cross-functional teams and coordinating with internal and external stakeholders to ensure project success.Extract insights and present findings to business leaders.