Specialist – CRM Strategy & Communication

Job summary.Specialist – CRM Strategy & Communication translates CRM strategy into data‑driven customer campaigns by designing targeting and eligibility logic, supporting end‑to‑end campaign journeys, and applying performance analysis and A/B testing to improve sales funnel outcomes.The role partners with Sales, Product, Segment, and Data teams to ensure CRM initiatives are commercially relevant, analytically sound, and operationally executable.Job description. Campaign Strategy & TargetingTranslate CRM strategy into clear targeting, eligibility, and suppression logic.Partner with mid‑level stakeholders (Head of Sales Support, Product Managers, Segment Managers, etc.) to refine targeting assumptions and ensure alignment with business priorities and customer strategy.Ensure logic is scalable and executable across channels.Customer Analytics & SegmentationAnalyze customer data to prioritize high‑value segments and personas.Interpret behavior, lifecycle, engagement, and offer relevance.Work with Data teams to operationalize targeting logic.Pre‑Campaign PlanningBuild concise pre‑campaign briefs (targeting, forecast, offer fit, metrics)Support campaign journey and channel / channel‑split design.Experimentation (A/B Testing)Design and analyze A/B tests across targeting, offer, message, or channel.Define hypotheses, success metrics, and evaluation approach.Scale winning learnings into future campaigns.Performance Analysis & InsightsDeliver initial post‑campaign performance analysis across engagement and funnel metrics.Assess performance by segment, channel, and offer.Document insights in CRM playbooks / repositories.Sales & Stakeholder AlignmentAlign campaign objectives and lead quality with sales execution reality.Present insights clearly to working‑level stakeholders.Qualifications.Bachelor’s or master’s in marketing, Economics, Data Analytics, or Business AdministrationCRM, customer analytics, or experimentation certification preferred.2–3 years in CRM, campaign management, or data‑driven marketingExperience in campaign planning, segmentation, and offer–persona alignment.Hands‑on experience with A/B testing.Experience working with Data teams on targeting logic implementation.Experience in data storytelling and presenting insights to working‑level stakeholder.Highly motivated to drive revenue outcomes and consistently achieve performance targets.Analytical & Data Skills (Hands‑On)Strong business acumen and analytical foundationHands‑on experience with:Excel (Pivot, advanced analysis)SQL (data extraction, segmentation validation, performance analysis – preferred)PowerPoint, Power BI / Tableau (preferred)Python / R / SAS / SPSS (at least one)Key Performance Indicators (KPIs)Financial (70%)Sales volume from targeted eco‑segmentsEngagement lift from optimized targeting (CTR, response rate)Non‑Financial (30%)Stakeholder NPS alignment scoreCustomer NPS alignment scoreNumber of strategic insight presentations delivered.Ideal Candidate ProfileAnalytical executor who enjoys translating data into real, actionable CRM campaignsStrong communicator with the ability to influence stakeholders through clear, insight‑led narratives.Detail‑oriented, curious about customer behavior, and disciplined in performance analysis.Comfortable operating in a test‑and‑learn environment, using A/B testing to improve outcomes.Collaborative team player with growing confidence in stakeholder engagementSelf‑motivated, outcome‑oriented, and eager to continuously improve CRM effectiveness through data and learning.