Sr Associate-Digital Marketing

We are looking for a seasoned/experienced Google Ads Specialist, to be based in our Mumbai HQs.Someone with at least 2 + years of experience, having worked with fast paced Adtech agencies orcompanies in a dynamic, high-performance work atmosphere.Core Responsibilities● Apply appropriate analysis and optimization techniques to scale paid media performancecampaigns on Google Ads● Run both regular as well as retargeting campaigns on Search + Display campaigns on Google● Construct top targeting segments based on campaign goals through demographic data, Affinitymarkets, Custom Audiences, and other available data● Use data from Google Ads as well as our internal data tools to expand, evolve, and optimize paidperformance campaignsAbout the Role● Perform daily account management for websites targeted to the US/UK Markets, across variouscategories like Travel, Retail, Finance, Health, etc.● Provide conversion-focused ad creative direction and write ad copies based on past dataLearnings● Generate weekly and monthly reporting for all major metrics, goals tracking & revenue tracking● Monitor and administer web analytics dashboards, reports and key reporting tools, and identifykey areas of importance in accordance to internal performance goals● Work closely with the in-house team to ensure targets are hit● Staying current with best practices, strategies, and industry standards related to social mediamarketing, search engine marketing, analytical & eCommerce tactics● Stay on top of Google Ads PoliciesWhat skills & experience do you need?● At least 2+ years running conversion focused digital advertising campaigns on Google Ads, withROI-related KPIs● Highly proficient in Adwords Editor● Comfortable with A/B testing methods● Excellent with Excel● Experience in working in the US/CA market a plus● Ad copywriting experience with Google Ads audience as the target