Sr Content Executive

Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions.Digital at PMI is dynamic, diverse and disruptive. Join us and you can bring new ideas to life in a truly global function at the creative core of our business.The smoke-free revolution means we’re rebuilding everything from the ground up. You’ll feel like you’re working in a start-up here – with the freedom to shape and define the future of digital, but with the support and scope of a vast global business. It’s challenging, fast-paced and highly collaborative – if you want the freedom to find new ways to connect with consumers, there’s no better place to progress your career.Your ‘day to day’You will design visibility strategies to strengthen brand presence at POS, ensuring the right POP materials for awareness and price compliance. Additionally, you’ll lead digital content initiatives and online activations with e-retailers, aligning with brand priorities and tracking performance. This role requires strong collaboration, negotiation, and project management skills to deliver agile execution across multiple projects.Major AccountabilitiesDesign and implement visibility strategies tailored to each channel, ensuring permanent and temporary materials at POS.Maintain ongoing communication with design and print agencies to present strategies and adapt key visuals across communication materials.Align with cross-functional teams to plan and execute timelines effectively.Track and evaluate key metrics to measure performance and ensure proper implementation at POS.Conduct pilots and visibility material tests at POS to guarantee quality and impact.Develop and optimize content and assets for digital platforms.Define and execute digital tactics that drive awareness, engagement, and conversion for retailers and consumers.Create innovative digital experiences to strengthen brand presence online.Ensure accurate product descriptions, catalog updates, and promotional assets across marketplaces.Analyze and present digital performance metrics using tools such as Google Analytics and Looker Studio.Generate actionable insights to optimize campaigns, websites, and digital strategies, ensuring KPI achievement.Lead multiple projects simultaneously, ensuring clear timelines, prioritization, cross-functional alignment, and proactive problem-solving. Secure stakeholder buy-in through effective communication and negotiation.Analyze and interpret data from sources such as Sell-Out KA, Nielsen, and Google Analytics to monitor KPIs, measure the impact of activities, and provide insights that support informed decision-making.Work closely with the commercial team to capitalize on business opportunities and follow up on execution for the CC business.Gather insights through consumer sessions to understand their needs and behaviors throughout their journey.Who We’re Looking ForBachelor’s degree in Marketing, Business Administration, or related fields.Experience in FMCG with strong consumer and trade knowledge.2–3 years of experience in marketing, trade marketing, brand management, or digital.Basic understanding of digital marketing.Strong business-building mindset.Fluent in English and Spanish.What We OfferOur success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.Take pride in delivering our promise to society: to deliver a smoke-free future.To join our growing team…19198