Sr. Data Insights Analyst

About UsFounded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. We have over 2,700+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. 90% of Planet Fitness stores are owned and operated by independent franchisees.At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!) in everything they do.Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events! It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!OverviewAs a key member of the Enterprise Analytics team within the Strategy function, the Sr. Data Insights Analyst will play a critical role in transforming enterprise data into actionable analytics and insights that drive business outcomes and inform strategic and operational decision-making across the organization. The Sr. Data Insights Analyst will work closely with the data engineering team and the business to perform in-depth analyses, develop and execute statistically significant test and learn scenarios and leverage advanced analytics frameworks to effectively and efficiently surface and visualize data driven strategic insights and the associated recommended actions for consumption by senior leadership.This is a hybrid role based out of our Hampton, NH or future Boston, MA office.ResponsibilitiesPerforms in-depth data analysis across a diverse portfolio of business systems to identify trends, patterns, anomalies, and strategic business insightsExtract and analyze large datasets from the enterprise data warehouse (Snowflake) to produce enterprise reporting, analytics and ad hoc requests for insight generationCollaborates with business stakeholders and Enterprise Data to understand objectives/outcomes and identify opportunities to leverage data to produce business intelligence and insights that drive business performance and operational efficiencyPerforms advanced analytics and conducts A/B testing to model business impact, assess performance and synthesize recommendationsCollaborates with data engineering teams to enhance data models, pipelines and reporting infrastructure based on evolving analytical requirementsTranslates complex analytical finding into actionable insights and concise presentations for both technical and non-technical audiencesProactively identify trends, anomalies and opportunities for growth, efficiency and risk mitigationIs a change agent, sharing the vision and encouraging others to embrace changePerforms other duties as assigned.QualificationsBachelor’s degree in Data Analytics, Computer Science, Statistics, or a related field required8+ years of progressive experience in data analytics or business intelligence roles5+ years of hands-on experience analyzing data using SQL, Python, R, or SAS, and developing data visualizations in tools such as Power BI, Cognos, or Excel5+ years of direct experience collaborating with data engineering and business intelligence teams to translate business needs into scalable analytical solutionsDeep knowledge of data analysis techniques including strategic testing, querying, modeling, and workflow designProven ability to query and manipulate large, complex datasets (Snowflake experience preferred) to identify patterns, correlations, and drivers through dynamic, multidimensional analysisDemonstrated track record of translating data into clear, actionable insights and communicating opportunities, risks, and performance trends to stakeholders at all levelsStrong analytical mindset with expertise in A/B testing, statistical analysis, and experimental designPassion for integrating AI-driven analytics into business intelligence – translating complex data patterns into predictive and prescriptive insights that drive enterprise strategy and performanceExceptional attention to detail and experience presenting data findings to both technical and non-technical audiencesExperience within a retail or consumer-facing business preferred; familiarity with franchised business models a plusWorking knowledge of Google Analytics and other web analytics tools preferredHighly adaptable, with a strong “discipline of execution” to ensure high-quality deliverables, adherence to standards, and continuous improvement of people, processes, and toolsExcellent critical thinking, troubleshooting, and problem-solving skillsProven ability to work cross-functionally with multiple stakeholders – synthesizing needs, prioritizing work, seeking feedback, and communicating progress effectivelyExtremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectivesExcellent presentation and communication skills along with the ability to communicate effectively across all levels of the organizationAble to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externallyCreative, progressive, thought leadership with the ability to influence at all levels of the organizationDedicated learner with a natural curiosity for consistent growthExhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environmentCooperative team player with an upbeat, positive, “can-do” attitude! Perks Hybrid work scheduleCompetitive salaries and comprehensive benefits package, including medical, pharmacy, dental and vision benefitsGenerous vacation/holiday payVolunteer days off 401(k) RetirementEmployee Stock Purchase ProgramChildcare reimbursementPet care reimbursementTuition reimbursementFree learning and development programsDiscount programs, including vacations, theme parks, shopping, meal delivery services & much moreCompany-sponsored social eventsFree Black Card membership and fun exercise incentivesAccess to our private gym at the Hampton, NH Club Support Center, complete with locker rooms and Black Card areaDelicious, healthy breakfast and lunch options served at our Club Support Center café Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.