Sr. Director, ECommerce EUME

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with capital, education and community.You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!Life @ToryBurch is Special Because:When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.Our culture is welcoming and inclusive -- everyone is empowered to make a difference.We have the best team in the world and believe in paying competitively and rewarding for high performance.Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.We are invested in your professional growth – you’ll have access to free executive coaching on-demand.This Role Is Tailor-Made For You BecauseA Day in the Life:Job SummaryThe Senior E-commerce Director EUME will be a pivotal leader responsible for shaping and accelerating Tory Burch’s digital commerce growth across Europe and the Middle East. This role blends strategic vision, operational excellence, entrepreneurialism, and deep customer insight to drive performance, brand equity, and market share across owned and partner digital channels as well as managing the day to day operational activities for EMEA’s digital platformsReporting to the President of EMEA, the role will have full P&L responsibility and lead the development and execution of the regional digital roadmap while fostering cross-functional alignment with key departments: Merchandising, Planning, Marketing, Creative, Analytics, Technology, and Customer Experience.Another critical part of the role will be to closely work with global partners in New York and other Regions to ensure programming and content on digital direct-to-consumer (DTC) channels provide the best representation of the brand, while accounting for the cultural nuances of the local customer.ResponsibilitiesStrategic Leadership & Accelerate GrowthDevelop and implement a multi-year strategy for sustained digital growth to drive best-in-class e-commerceIdentify and scale levers for growth, including digital marketing optimization, online buying innovation, CRM and personalization, site experience enhancements, and wholesale partnershipsUtilize customer data and insights to develop and optimize customer strategies to grow toplinePartner with Marketing and Creative to drive brand engagement and relevance for key marketing campaigns through innovative digital activationsDrive alignment between global brand priorities and local execution, leveraging market insights to tailor content and engagement. Commercial AccountabilityFull responsibility in partnership with online buying, merchandising, planning, digital marketing, email, site experience, and client servicesLead execution of E-commerce strategies to develop fully integrated operational and seasonal plans across promotions, marketing, merchandising, site content development, and creative executionWork closely with Supply Chain Operations on improving efficiency and customer experiencePartner with Finance to build annual and monthly financial growth plans and budgets Brand Equity & Consumer EngagementChampion Tory Burch's brand values by creating elevated, localized experiences across platforms while enhancing Tory Burch’s visibility and salience via innovative storytelling, digital-first campaigns. Digital Innovation & ExperienceOversee execution across digital marketing, site experience, UX/UI, personalization, SEO/SEM, performance media, email, and CRM.Partner with Global Tech, Product, and Data teams to enhance platform capabilities, customer data strategy, and analytics infrastructure.Lead continuous improvement in user journey, checkout conversion, mobile optimization, and customer service. Organizational LeadershipLead, coach, and develop a high-performing regional E-commerce team with a culture of agility, accountability, and innovation.Influence internal stakeholders across EMEA and Global HQ to embed digital-first thinking and customer centricity.Foster collaboration with store operations, logistics, and wholesale to ensure seamless omnichannel integration.Work across channel, function, and geographic teams within Tory Burch to effectively engage and align all available resources and stakeholders to meet the company goalsIdentify opportunities across channels and regions; take initiative to create solutionsEmbrace, embody and champion the mission and vision of Tory BurchIDEAL CANDIDATE PROFILEStrategic & Commercial AcumenProven track record managing E-commerce P&Ls across multiple markets.Strong analytical skills with a focus on ROI and the ability to balance brand growth with business performance.Digital Native with Innovation DNADemonstrated experience launching and scaling digital innovations and testing new approaches.Brand BuilderPassionate about premium, purpose-led brands with regional expertise in Europe and the Middle East.Skilled in building brand affinity and distinctiveness through compelling storytelling and community engagement. Leadership & InfluenceAuthentic, growth-oriented leader with strong cross-functional collaboration skills.Effective communicator with experience driving change in complex, matrixed organizations. Digital Thought Leader and Growth HackerDeep understanding of data-driven E-commerce and direct-to-consumer marketing.Known for applying innovative thinking to established environments to drive digital growth. E-commerce General ManagementSolid experience managing full E-commerce P&Ls with a focus on profitable growth.Hands-on expertise across E-commerce platforms, technologies, and the full digital marketing mix.Proficient in sales and conversion reporting, ROI analysis, SEO, social media, and email marketing. Category, Brand, and Consumer InsightStrong personal connection to the Tory Burch brand and audience.Experience in premium, lifestyle, and global brand environments; omni-channel knowledge preferred. Organizational & People LeadershipEmbodies the Tory Burch values and vision.Invests in talent development and performance.Skilled at aligning diverse stakeholders in global, fast-paced, creatively driven settings.Must have global leadership experience.To Land This RoleWhy You'll Want to Join Our Team:How We Work TogetherAdaptable – We change before we have toEntrepreneurial – We own itCollaborative – There’s no “I” in ToryClient & Brand Focused – We put ourselves in Tory’s shoesLive the Values – We show up for each otherFunctional Expertise – We’re constantly learning and growing#TeamTory ValuesWe show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.